In a recent article, I shared with you 5 common website mistakes that are losing you business.
This week, I have 5 more (and just as important) tips that could make all the difference between gaining a loyal customer or turning one away.
Here are 5 more common website mistakes that will turn customers away:
1. No Customer Reviews
Once someone visits your website you’re going to want to show them your best side. And what better way to do that than with actual customer reviews. One effective way to do this is to have a rotating carousel of reviews on your front page. These real-life reviews are attention grabbers and help establish credibility when someone visits your website.
After all, positive reviews make 68% of consumers more likely to use local businesses.
2.Using Stock Photography
Stock photography is fine for some things, but people want to see the real you. Take images of your actual food and how you plate it. Use good lighting and make sure the background is free of clutter. You can invest in professional photography, but that can cost a fortune. Phones have great cameras these days and could suffice if you follow these tips.
3.Not Linking to Social Media
If you’ve been following my advice, you know how much importance I place on social media for your business. Don’t overlook an opportunity to link your social media accounts on your website and vice versa!
By making it easy for website visitors to access your social media, you’re encouraging them to stay connected and engaged. This is crucial for continuing to market to an individual even if they’ve never stepped foot in your establishment.
4.Lack of a CTA
When someone visits your site they should be compelled to do something – a Call To Action. That could be to look for more information (menu, hours of operation, etc.), plan a visit, or decide right then and there to spend money with you.
Be sure that links to important information are visible and working with accurate information.
This includes adding a link to make a reservation or place an order. Even if your business isn’t set up to do either of those things, create a button for a 3rd party online ordering option like Grubhub, etc.
Don’t forget, you’ve got 3 seconds to grab the attention of a potential customer, otherwise, they’re on to your competitor.
Check out my recent article on the importance of website loading speeds.
5.Not Using Analytics
Analytics that measure website traffic can be particularly useful, especially if you’re considering making changes. If you don’t have access to these numbers then how do you know if your website is doing what you want it to do?
Don’t let a crummy website affect your sales. It’s possible that your website is turning away 40% of your potential customers because they’re not getting what they need or maybe they’re getting the wrong impression of your business.
This is why we run a full diagnostic on our client’s websites. This allows us to determine not only just how fast a site loads, but really get behind the scenes to determine the problem spots. We pretty much see what Google and other search engines observe. This is super important for those who are looking to improve SEO and get more customers to their website through search engines.