You are losing customers if your website loads in more then 1 second!
Just how slow is too slow and how do you fix it?
When asked about their website, a lot of business owners concentrate their time, money, and energy on the site’s good looks. While that’s important, it’s not nearly as important as how fast the site loads.
40% of people abandon a website that takes more than 3 seconds to load.
You’ve got 3 seconds to grab the attention of a potential customer, otherwise, they’re on to your competitor.
Imagine you have a beautiful website with loads of information and eye-catching images of your product that you’ve labored over, only have to nearly half the people never see it because they didn’t have the patience for your site to load.
What’s really sad is that many business owners are duped into paying a lot of money for a web designer to have their site “tricked out” only to discover that customers are not willing to wait for it to load and never see it.
That always gets me thinking of how much money people waste on Google Ads…only to learn that 1 out of 3 customers are leaving their sites before even considering your offer. Yikes!
Below is an infographic showing how your site's slow loading times can impact sales negatively.
Highlights from the infographic:
- A 1 second delay in page response can result in a 7% reduction in conversions
- 47% of consumers expect a web page to load in 2 seconds or less
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load
But that’s not all!
Google and other search engines penalize your site if it loads too slow.
This means that your site will take lower priority when someone searches for your business. This could kill your traffic and ultimately your bottom line. If they can’t find you, they can’t do business with you.
So how do you know if your website is loading too slow? Couldn’t you just pull up your website on your computer or phone and time it with a stopwatch? Unfortunately, no. You couldn’t possibly be able to test for all browsers, locations, and devices.
This is why we run a full diagnostic on our client’s websites. This allows us to determine not only just how fast a site loads, but really get behind the scenes to determine the problem spots. We pretty much see what Google and other search engines observe. This is super important for those who are looking to improve SEO and get more customers to their website to begin with.
Once we review the diagnostic with our client, we can then focus on the areas that are going to be the most impactful; loading speeds being top of the list.
After all, 4 out of 10 potential customers will leave your business site if it takes more then just 3 seconds for your site to load on their phones.
Remember, that every second counts when it comes to webpages. Don’t lose potential sales simply because your website takes too long to load. Our team is experienced at getting “under the hood” and making sure your website runs smoothly and looks good doing it.