Outcome: We added $15,500 of additional sales in the first year for a new concept restaurant for one of our clients
How We Did It: This was a new concept for our client so our initial tactic was to study his direct competitor that was only a couple of blocks away.
- Studied what the direct competitor was successful at via social media
- Identified the weaknesses of the direct competitor’s online presence.
Significantly leveraged the social media platform (twitter) that was the direct competitor’s weakness.
Knowing that we would not be able to achieve the fan base of the direct competitor we focused on generating as much consistent interaction (Word of Mouth) on the Facebook page. We tested several types of content to test and found a pattern that consistently generated word of mouth.