Tag: Tips

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

Can your customers easily find the information they need to give you their business?   Probably not as well as you might assume and it is costing you sales!   We’ve seen it time and time again – restaurant Facebook pages with outdated, missing, or incorrect information.   Restaurant owners will ask their managers to...

  Give your page a polished look with our Social Media Image Quick Guide.   The images you use on social media say a lot about your brand. Are your images blurry, pixilated, or outdated?   Social media platforms will often reformat the images you upload so that they fit within their guidelines. If your...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook).   With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream.   Since there are so many people to reach on Facebook, business owners often make the mistake...

As a social media marketer there are a few things that I couldn’t live without. When I talk to colleagues, we often talk about business practices and philosophies, but here’s my chance to share with you those tools in my toolbox that make my life easier. (I’m not affiliated with any of these companies –...

  “What exactly is it that you do?”   As a social media marketer, I hear that question from small business owners all the time.   My answer is simple – We do what you do.       Sure we manage all areas of social media for our clients – from Twitter, to Facebook,...

  If you’ve been a follower for a while, you know that I’m a big proponent of Facebook Live for our clients. I truly believe this is the quickest and most authentic way to reach potential customers on Facebook to drive awareness.   Recently, Facebook made several updates and tools for improvements and added more...

Making business relationships more meaningful and long-lasting   As small business owners, we spend a great deal of time developing business relationships. The expectation within a small business relationship can be much more personal as we interact with clients, vendors, employees, etc. Developing these relationships is critical if we want to be successful. And isn’t...

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...