Tag: statistics

Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars   Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective.   Based on the data collected, they are predicting that time spent with...

  In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant.   Two facts that prove everybody is on Facebook:   Popularity Demographics   When it comes to social media marketing, we see the same mistakes small business owners make over and over...

  Recently, our clients have all been asking the same question - How has the recent Facebook privacy scandal affected our account?   The short answer - It hasn't!   By now you’re probably well aware of the improper sharing of data with Cambridge Analytica through Facebook. It’s been three weeks since the news broke and even...

Are you re-thinking your social media marketing strategy?   Which social media platforms should your business focus on?   Are you being told that social media is on the way out?     As a small business or restaurant owner, we know that it’s hard to keep up with the latest in social media marketing....

  1. Social Media is just for Millennials   No way!   The perception that those in the 18-34 age demographic are on social media more than the older generation is just not true.   According to a Nielson 2016 report, 85% of smart phone users aged 35-49 (Generation X) were accessing some form of...

  This is part 2 of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base    How we contributed up to 20% in sales growth for our independent business clients via Social Media   In our last article we shared the tried and true method for growing your Facebook fan...

  How we contributed up to 20% in sales growth for our independent business clients via Social Media (The below is the first of an six-part series to share with Independent Business Owners exactly how we grow our client’s sales via social media)   Are you wondering why your Facebook page isn’t growing? It’s probably...

  Online holiday related content rose by more than 25 times in November compared to the months July through October.   When it comes to engaging your audience on social media it’s important to remain relevant. Consumers that want to connect with your brand should feel that you are relatable. And with the holidays coming...

  Do you still believe the lie that your target age demographic is not on social media? If so, it’s time to rethink your marketing plan. Social media is no longer just for the younger generation and research has shown that it’s not just a passing fad. Pew Research found that as of 2016 nearly...

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.