Tag: metrics

  How do you separate your brand from the competition on social media?   Just how important is social media interaction for your brand?   How do you incorporate a human connection in a digital platform?   In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...

  “What exactly is it that you do?”   As a social media marketer, I hear that question from small business owners all the time.   My answer is simple – We do what you do.       Sure we manage all areas of social media for our clients – from Twitter, to Facebook,...

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...

  In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant.   Two facts that prove everybody is on Facebook:   Popularity Demographics   When it comes to social media marketing, we see the same mistakes small business owners make over and over...

  Recently, our clients have all been asking the same question - How has the recent Facebook privacy scandal affected our account?   The short answer - It hasn't!   By now you’re probably well aware of the improper sharing of data with Cambridge Analytica through Facebook. It’s been three weeks since the news broke and even...

    This is the final installment of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base   How we contributed up to 20% in sales growth for our independent business clients via Social Media.   What is an algorithm? Algorithm is just a fancy word for formula. With...

  This is part 2 of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base    How we contributed up to 20% in sales growth for our independent business clients via Social Media   In our last article we shared the tried and true method for growing your Facebook fan...