Tag: demographics

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...

  In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant.   Two facts that prove everybody is on Facebook:   Popularity Demographics   When it comes to social media marketing, we see the same mistakes small business owners make over and over...

  Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark.     When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...

All your Facebook Live questions answered and a Free Checklist!   We’ve accumulated the most frequently asked questions regarding Facebook Live and answered them here for you.   So even if you’re just contemplating going Live or you’re looking to improve engagement, we’ve got you covered!     Who should be going Live on Facebook?...

  Are you wasting time trying to market your brand across every social media platform?   Do you know which social media platform is best to focus your limited marketing funds and time?   Are you making marketing decisions that are actually detrimental to your success?   As a small business owner or restaurateur, we...

  1. Social Media is just for Millennials   No way!   The perception that those in the 18-34 age demographic are on social media more than the older generation is just not true.   According to a Nielson 2016 report, 85% of smart phone users aged 35-49 (Generation X) were accessing some form of...

  This is part 5 of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base   How we contributed up to 20% in sales growth for our independent business clients via Social Media.     In our last article we told you the Quickest and Easiest Way to Target...

This is part 4 of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base     How we contributed up to 20% in sales growth for our independent business clients via Social Media         In our last article we told you the right way to respond...

  This is part 3 of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base   How we contributed up to 20% in sales growth for our independent business clients via Social Media   Below we are going to share with you:   • Three key reasons to reply...

  Do you still believe the lie that your target age demographic is not on social media? If so, it’s time to rethink your marketing plan. Social media is no longer just for the younger generation and research has shown that it’s not just a passing fad. Pew Research found that as of 2016 nearly...