Tag: content

  When it comes to online marketing, one of the most effective ways to target your audience is to use pop-ups on your website.   We have been utilizing pop-ups that specifically target geo-locations for our client’s grand openings recently and have found them to be incredibly successful with very little investment of time or...

It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance?   According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...

Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars   Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective.   Based on the data collected, they are predicting that time spent with...

  Does your brand have a voice?   Does your social media content actually engage fans?   Content marketing is not just for marketers. As a restaurant or small business owner, you can create high quality and engaging content on social media. Here are four tips to consider as you create content for your brand....

  Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark.     When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...

All your Facebook Live questions answered and a Free Checklist!   We’ve accumulated the most frequently asked questions regarding Facebook Live and answered them here for you.   So even if you’re just contemplating going Live or you’re looking to improve engagement, we’ve got you covered!     Who should be going Live on Facebook?...

  Are you wasting time trying to market your brand across every social media platform?   Do you know which social media platform is best to focus your limited marketing funds and time?   Are you making marketing decisions that are actually detrimental to your success?   As a small business owner or restaurateur, we...

  As a restaurant owner, does the thought of creating original content for Facebook leave you overwhelmed?   Are you a chef that dreads posting on social media because it takes too much time?   Creating a social media strategy doesn’t have to be time consuming. What if we told you, you could create meaningful...

  Do you have only have 5 minutes or less a week to dedicate to social media?   Are you looking for a unique and valuable way to market your restaurant’s story?   We understand running a restaurant takes up a ton of time, and social media is probably an item that has landed on the back...