Tag: content

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

  When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience.   That human connection is what is going to make you appealing and eventually draw customers in.   Some of the best content...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

  Are you struggling with creating content on Facebook for your restaurant or small business?   With Facebook it’s more than just posting, your content has to be engaging so that people will comment, like, and share it. The more they do, the more likely your posts will show up in their newsfeeds and their...

  When it comes to online marketing, one of the most effective ways to target your audience is to use pop-ups on your website.   We have been utilizing pop-ups that specifically target geo-locations for our client’s grand openings recently and have found them to be incredibly successful with very little investment of time or...

It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance?   According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...

Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars   Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective.   Based on the data collected, they are predicting that time spent with...

  Does your brand have a voice?   Does your social media content actually engage fans?   Content marketing is not just for marketers. As a restaurant or small business owner, you can create high quality and engaging content on social media. Here are four tips to consider as you create content for your brand....

  Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark.     When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...