Tag: advertising

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...

Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars   Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective.   Based on the data collected, they are predicting that time spent with...

  Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark.     When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...

Are you re-thinking your social media marketing strategy?   Which social media platforms should your business focus on?   Are you being told that social media is on the way out?     As a small business or restaurant owner, we know that it’s hard to keep up with the latest in social media marketing....

All your Facebook Live questions answered and a Free Checklist!   We’ve accumulated the most frequently asked questions regarding Facebook Live and answered them here for you.   So even if you’re just contemplating going Live or you’re looking to improve engagement, we’ve got you covered!     Who should be going Live on Facebook?...

  Are you wasting time trying to market your brand across every social media platform?   Do you know which social media platform is best to focus your limited marketing funds and time?   Are you making marketing decisions that are actually detrimental to your success?   As a small business owner or restaurateur, we...

  As a restaurant owner, does the thought of creating original content for Facebook leave you overwhelmed?   Are you a chef that dreads posting on social media because it takes too much time?   Creating a social media strategy doesn’t have to be time consuming. What if we told you, you could create meaningful...

  Do you have only have 5 minutes or less a week to dedicate to social media?   Are you looking for a unique and valuable way to market your restaurant’s story?   We understand running a restaurant takes up a ton of time, and social media is probably an item that has landed on the back...

  1. Social Media is just for Millennials   No way!   The perception that those in the 18-34 age demographic are on social media more than the older generation is just not true.   According to a Nielson 2016 report, 85% of smart phone users aged 35-49 (Generation X) were accessing some form of...

  If you’re in the food biz you’re probably already following your favorite celebrity chefs and food bloggers yourself.   According to Facebook, there are currently over 1.37 billion daily active users. So why would you miss out on an opportunity to reach hundreds, possibly thousands of potential diners by not posting on social media?...