Recently, I shared with you some achievable social media goals that you should set in the new year. For some, setting goals is the easy part – keeping those goals may be a challenge.
With regard to goals (business or personal) many people struggle with:
- Getting started
- Recognizing success or failures
- Here are some tips to help you overcome these frequent hurdles.
Did you set your social media goals? Great! Congratulations, you started.
“When it all comes down to it, nothing trumps execution.” – Gary Vaynerchuk
If not, go back and read my article and determine your business goal. Remember it must be specific, measurable, achievable, realistic and time-sensitive. If you have more than one goal, write them all down.
Talk with colleagues or someone close to you and see if your goal matches how they perceive you and your business.
Once you’ve determined your goal, write it down. Refer to it often whenever making any decisions with your business. If it doesn’t fit with your overall business goals it’s not going to fit with your social media goals.
Using a spreadsheet like this one helps you visualize your social media goals in relation to your overall business goal.
Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek. - Mario Andretti
Once you’ve determined your goal(s), tell everyone close to you. Everyone on your team should be aware of the goals you set and the next steps.
In social media, use spreadsheets and posts schedulers to stay on task. Set a task calendar. Set up reminders if you need to.
Need extra help making social media a priority? Hire someone to do the job for you. Most people find when money is involved in the process they put more value in the work to be done.
Failure is simply the opportunity to begin again, this time more intelligently. - Henry Ford
One of the most important aspects of any goal is the fact that it is measurable. If you’re unable to recognize achievement or failure, then there is not incentive to move forward.
Don’t be afraid to set up mini-milestones. Create a weekly/monthly/yearly checklist like the one below to keep you on track.
Download your metrics now and establish a baseline. You’ll never know how far you’ve come if you don’t know where you started.
Don’t let setbacks cause you to lose your footing. If you don’t meet your weekly goal, look ahead to the monthly and so on.
Success is not final, failure is not fatal: it is the courage to continue that counts. – Winston Churchill