As a restaurant owner, does the thought of creating original content for Facebook leave you overwhelmed?
Are you a chef that dreads posting on social media because it takes too much time?
Creating a social media strategy doesn’t have to be time consuming. What if we told you, you could create meaningful and engaging content on social media in just 5 minutes or less?
With our cheat sheet, you can watch your Facebook fan numbers grow. And while understanding social media algorithms and demographics are important, we think you’ll agree that the ultimate goal for social media is creating brand awareness and sales. Creating awareness first and engaging with current and future customers online are the first two steps in any sales process. Afterall, those are the first two steps of how you build sales for your restaurant inside your four walls.
The key to reaching more potential customers on Facebook is engagement. And engagement starts with content.
Valuable content is extremely important to Facebook. In fact, Facebook recently changed their News Feed strategy (algorithm) to give priority to high quality posts.
This means that posts that promote conversations between people will show higher in their News Feed. And the only way to get those conversations started is to post great content.
When it comes to posting valuable content that gets likes, shares, and comments, Facebook recommends you ask yourself these questions:
Are my posts timely and relevant?
Will my audience want to see this in their News Feeds?
Great content can be an image or video. Better yet, a Live Video! In fact, live videos on average get six times as many interactions as regular videos.
Fortunately for you, we’ve taken the guesswork out of what makes great content for Facebook, and created a quick cheat sheet that highlights holidays and content for April, May and June. Take it and pin it up next to your computer so you can refer to it.
In addition to holidays, we’ve added some general topics that are relevant to the season. This is some of what folks are already talking about online (and offline), so by joining in the conversation you’re adding value.
Looking for our 2018 year-long content calendar? Click here!