Have you neglected to manage your online reviews?
Need to get more online reviews for your restaurant now?
Online reviews are an integral part of your restaurant marketing strategy. Did you know that 91% of 18-34-year-olds trust online reviews as much as personal recommendations?
And you better hope when those 18-34 year olds check out your online reviews they are not seeing negative reviews because 40% of them will change their mind and take their business elsewhere.
Research also shows that 85% of consumers think that online reviews older than 3 months aren’t relevant, and nearly half of them really only care about the most recent reviews (within the last two weeks).
So if you’re not currently getting reviews or you just need more positive reviews, you’re going to want to follow these methods.
How to get more positive online reviews for your restaurant now:
1. Make yourself visible online
You may need to claim your business first on sites like Yelp, Google, or TripAdvisor in order to make changes. Once you have access you can also add services, quality photos, and menus. The more information you can add to your review page the better.
Want customers to leave a review before they leave your establishment? We can show you how to do that!
2. Step out of your comfort zone
Probably the simplest solution is to ask your customers for reviews and yet so many business owners are hesitant to do it. True, some review sites frown on asking consumers to leave a review for their site specifically, but there’s nothing keeping you from telling a guest, “We appreciate your business and welcome your review online.”
As long as you’re not soliciting only good reviews or offering compensation for reviews, you’re in the clear. Don’t let fear of negative reviews keep you from asking.
Find creative ways to ask. Mention that you welcome feedback on the receipt, your e-newsletter, or put up a sign in your establishment.
3. Make it their idea
A lot of consumers just simply don’t think about leaving a review. They do their business and then go on with life. So why not make it easy for your guests to leave a review before they leave your establishment?
Some of our clients have set up a computer tablet (think iPad, Fire, etc.) in a centralized location that allows guests can share their feedback. Based on the type of business, using the tablet guests can leave a review on various platforms – Facebook, Google, Angie’s List, etc.). It’s completely safe and super convenient.
There is a significant amount of people looking for your business and making decisions on whether or not to do business with you based on your online reputation alone. The last thing you want to do is give them any reason to view your establishment in a negative way.