Looking to get more diners on a tight budget?
Are you tired of a low ROI with traditional marketing methods?
With over 1 million restaurants in the US today, consumers have no shortage of choices when it comes to dining. So how do you make your restaurant stand out without breaking the bank?
Here are three nearly free marketing methods you can implement today to maximize your restaurant sales.
1. Optimize Your Website
Over half of the people looking for your business online will visit your website. Make sure that all the information is up-to-date and that your menu is easily accessible.
Target potential diners by putting promotions and offers right upfront. With geo-targeting, you can target nearby diners and entice them with unique offers just for them. If you haven’t had a recent conversation with your web designer, you might want to give them a call and make sure they’re on top of SEO (search engine optimization) strategies.
Pro tip: If you’re not sure if your website is optimized, contact us and our team will run a diagnostic for you.
Recent studies found that customer reviews can increase conversions by 270%. And most customers trust reviews as much as personal recommendations.
Take a look for yourself and see if a lack of reviews or too many bad reviews are damaging your reputation. There are easy and legitimate ways you can get more good reviews. In fact, 70% of consumers that were asked to leave reviews went on to do so.
3. Social Media
Social media includes Facebook, Instagram, Twitter, SnapChat, and YouTube.
Already have accounts set up on at least one of those platforms? Great! However, you need to be active on those platforms. It’s crucial to routinely create unique content and interact with fans to keep your business page seen by potential diners.
Facebook and the like implement complicated algorithms, but the bottom line is they put extra emphasis on content that engages users. So it’s not enough to just post something occasionally, social media platforms want to make sure that the content is engaging and worthwhile to their users.
Digital marketing like the three listed above offers up a whole opportunity for restaurants and small businesses. If the majority of your budget is wrapped up into traditional marketing you’re likely throwing money out the window. 90 percent of guests go online to find a restaurant before dining. 90%!
You need to focus your energy on where your customers are and that’s online. If this is your first attempt into digital marketing, pick one of the platforms you’re comfortable with and get started. With zero investment upfront – what have you got to lose?
If you’re looking to take your digital marketing game up a notch, our agency is not only affordable for just about any budget – but our team is ready to make it a no-hassle endeavor.