When someone leaves a review about your restaurant or local business they’re essentially helping to advertise (good or bad) for you. A recent study on online reviews found that 86% of consumers read reviews for local businesses, that means they’re making an impression of you before they even get to know you and ultimately lost sales.
What do potential consumers see when they look at your online business reviews?
Are negative reviews keeping customers from giving you their business?
Here are 3 things you should be doing right now to protect your business and build sales:
1. Monitor All Reviews
91% of 18-34-year-olds trust online reviews as much as personal recommendations. If you’re not looking at what people are saying about you and your restaurant or local business, you’re doing yourself a big disservice. Look at all the platforms you’re listed on (Facebook, Angie’s List, Google, etc.). Don’t just stop at a couple and think you’re good.
Are customers talking about your product, services, employees, physical location, etc? Is there a common thread among the reviews?
Take this information and use it constructively. Use criticisms as a way to improve and compliments to capitalize on your strengths. Remember, there’s a little bit of truth to everything, so don’t just gloss over a negative review right away.
2. Respond to All Reviews
89% of consumers read local businesses’ responses to reviews. I can’t stress enough how important it is to take the time to respond to every review – good and bad. Don’t have time to do it yourself? Hire a third party, it’s that important.
By responding to each and every review you’re telling your potential customers that you truly care how your business is perceived. If you’re in the business of creating life-long customers like we are, managing and responding to reviews just comes naturally.
3. Generate More Positive Reviews
You’ve been running a successful business and you have happy customers, how do you get them
In some circumstances, with our method, your happy customer can leave a positive review while they’re still in your establishment. Or our non-invasive approach can reach out to your guest with their permission and help them leave a review in under 2 minutes. When asked to leave a review, 70% of consumers followed through. Imagine how much higher that number would be when they find out how fast and easy it is with our method!
There are plenty of companies out there who claim that they’ll improve your review rating but if they are buying fake reviews on your behalf run the other way. Our method for garnering more restaurant reviews is 100% ethical and real – and it works!