Key Demographics on Twitter

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Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Twitter: 23% of adult internet users/19% of entire adult population

Twitter is particularly popular among those under 50 and the college-educated. Compared with late 2013, the service has seen significant increases among a number of demographic groups: men, whites, those ages 65 and older, those who live in households with an annual household income of $50,000 or more, college graduates, and urbanites.

 

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[via: Pew Research Center]