Key Demographics on Twitter


Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

Twitter: 23% of adult internet users/19% of entire adult population

Twitter is particularly popular among those under 50 and the college-educated. Compared with late 2013, the service has seen significant increases among a number of demographic groups: men, whites, those ages 65 and older, those who live in households with an annual household income of $50,000 or more, college graduates, and urbanites.



[via: Pew Research Center]