You might think of “Going Live” as some kind of newsworthy event. We’re familiar with news programs telling us they’re going “live” and then panning to a reporter standing in a field with a rehearsed response that informs the viewer of some breaking news.
However, in social media anyone can go live. Anytime. Anywhere. Facebook Live is the fastest growing avenues in which your business can reach your fan base instantaneously.
Facebook video statistics continue to prove their popularity among users. An increase of videos published on Facebook jumped to 94% from 2014 to 2015 (AdAge). Not only are users posting more videos, Facebook’s algorithm has perpetuated a 360% increase in videos popping up in your newsfeed. (AdAge)
And why does Facebook put so much emphasis on video and live streaming? Not only are 500 million people watching videos on Facebook every day (TubularInsights), but Facebook themselves have reported data that shows viewers comment, "more than 10 times more on Facebook Live videos than regular ones." Proof that videos are engaging and it’s what Facebook users want to see.
This is the type of engagement you’re missing out on if your business isn’t going Live regularly.
Which kind of businesses should go live? Any! Chances are your customers are already curious about what you do, how you do it, and why they should do it too. Here’s your chance to tell them.
Studies have found that video is more appealing to brand audiences. 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.
Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online versus on traditional television if it meant more behind-the-scenes content. (Livestream)
Also almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
If you own a smartphone, you can go Live. No special camera, lighting, or script is necessary. Authenticity is your selling point.
Here are three tips for going live on Facebook:
- Content - Make sure you’re showing your customers something they would be interested in. Show the inner workings of your business. Demonstrations, how-to’s, and interviews are especially captivating.
- Be Prepared - Set up a rough outline of what you’d like to accomplish in your video. If you’re interviewing other staff or customers, briefly go over the questions you intend to ask and find out what their response is going to be. Don’t rehearse to perfection! Your Live video only needs to be 5-8 minutes long.
- Personality - Get comfortable with being in front of the camera. If that’s not you, then find someone on your staff who is. They should be friendly and welcoming and not afraid to be in the spotlight.
We have the ability to market your brand that is engaging and effective. Unlike advertising that takes place in the newspaper or television, we can start conversations and thus relationships with potential customers. Their first impression of your business on social media will be dynamic and personal. Just like the impression you strive for when a new customer enters your business.
Interested in learning more about how you can take your business brand from ho-hum to engaging? Click here to contact us today.