How to Target Holiday Shoppers on Social Media

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Online holiday related content rose by more than 25 times in November compared to the months July through October.

 

When it comes to engaging your audience on social media it’s important to remain relevant. Consumers that want to connect with your brand should feel that you are relatable. And with the holidays coming up, we’re going to tell you why it is the perfect time to get your brand on social media.

 

The holiday season, defined by NRF as sales in the months of November and December, is the biggest time of year for retailers of all shapes and sizes, and can account for as much as 30 percent of a retailer’s annual sales. – National Retail Federation

This year, NRF expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion in 2016.

 

How to Engage Shoppers on Social Media

 

Make sure that what you’re communicating is actually topical to the season and your audience. You wouldn’t want to talk about snow, parkas, and fireplaces if your audience primarily resides in a warm weather climate. Being un-relatable isolates and turns off your fans.

Tell a story as it relates to your brand. Holidays typically revolve around family and friends, therefore, make your brand part of the family. Make your audience feel as though you belong in their home or wherever it makes sense for what you’re selling. Tug at the heart strings.

Talk about wish lists and gift ideas. Put your product or service in the middle of their living room, around the dinner table, or under the tree. Describe feelings of joy, relief, and comfort that comes from having your product. Does your product save time, energy, or money? Convince your audience that they could be doing other worthwhile things while you do the work for them.

 

Get Started Early

 

When should you start your holiday marketing plan? Now. By the time November rolls around you’re already behind. Take a look at the results of this study that evaluated holiday product pushes over a six month period.

 

 

Holiday related content (e.g., Christmas, holiday, stocking stuffer, new year, santa) rose by more than 25x in November compared to the prior four-month average.

 

How Social Media Impacts Your Business

 

Vision Critical’s published study, From Social to Sale  interviewed nearly 6,000 people and evaluated their social media purchasing against participation in Twitter, Facebook and Pinterest.

 

 

Here’s what we can learn from this research:

  • About 40% of social media users have purchased an item after sharing or “favoriting” it on social media sites.
  • Facebook is the network most likely to drive customers to purchase.
  • Social media drives online purchasing and in-store purchasing at about equal rates.

What’s Next?

 

Start planning your social media posting/advertising now. Make a plan for each week leading up to New Year’s and create a schedule. Talk about your brand and how your customers see themselves utilizing your product or service over the next couple of months. Create energy and excitement among your fans on social media. Most important get in front of them before your competitor finds them.

The truth is you’re probably not going to have the time and energy needed to execute a strong holiday social media plan at this stage of the game – especially if you’ve never done it before. Our professional brand ambassadors have experience in creating high content and high engagement in all of the top social media platforms. We are experts at taking your business’s social media presence from ho-hum to engaging. Click here to contact us today.