With a projected over $123 billion dollars to be spent online this holiday season, it’s no question that you’re going to want to get in on some of that action.
And you definitely want to get in on those holiday sales if you’re a small business owner!
Whether you have an online shop or a brick-and-mortar business, you should be targeting those holiday shoppers online via social media and email marketing. In fact, you might remember I started telling you to get ready in July.
But it’s not too late. Gather up your email subscribers, VIP’s, or other loyalty members and start marketing to them this holiday season.
‘Tis the Season
First, add some holiday flair to your email. This includes your subject line, body of text, and images.
For your subject line:
Use attention grabbing words like: free, sale, new, gifts
Create a sense of urgency like: last chance, now, limited time, hurry
Appeal to their emotional side: love, save time, be merry, give, best, memories
In your body of text use your call-to-action but with holiday-themed phrases. Wish them Merry Christmas or share a holiday memory. Remind them that you have a service or product that saves them time and energy during the busy season. Create imagery with text that helps them visual your product sitting under their Christmas tree.
Stuck on content? Check out Angie Gensler’s 2019 Content Calendar for the best social media content inspiration.
For one of our clients we use the same header in their weekly email and for the holidays we added just a simple charming touch to fit the theme.
Target and Retarget Shoppers
A recent study found that over half of holiday shoppers planned to shop online for gifts. And many of those are using their phones to look for deals so make sure your email is mobile friendly!
For those of you that have an online shop this is the time to retarget previous shoppers. Your email should include gift suggestions for men, women, kids, teachers, and those that are hard to buy for. Don’t forget links to purchase gift cards!
Entice shoppers to come into your store by offering exclusive discounts and freebies for subscribers. Talk about your one-stop-shopping, delivery and any other services that make life easier – like gift wrap!
We encourage our restaurants to talk about gift cards, catering, and to-go options. Anything to make life easier is a win-win!