Want to get more traffic to your website?
Are online customers finding your competitor first?
If you’re a small business or restaurant, chances are you have a website. But do you know how well your website is working for you?
If someone were to search your business without knowing your company name would they find you online?
90% of online searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018) This means that you have got to grab their attention before your competitor does.
Here are three things that will get your website noticed.
1.Register your business on Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, including your website you can both help customers find you and tell them the story of your business. (Google)
2.Increase your speed
Large files and excessive images can decrease loading times. If your website hasn’t been updated in a while, there are probably a lot of backend items that are hindering your loading times as well.
We can perform a full diagnostic to determine which areas of your website are underperforming and which areas can be improved.
Not only do search engines penalize websites that are slow to load, studies show that 29% of smartphone users will immediately switch to another site if they are not satisfied with how your site performs.
3.Relevant keywords and meta descriptions
Meta descriptions summarize a page’s content with which search engines use to configure results that most closely match what is being searched. This is crucial as you will want consumers to find your Italian restaurant if they're looking for someone who can cater their next event.
Search engines like Google rely on these meta descriptions and keywords to determine if your website is worth generating within their searches. Keep in mind you’re competing with thousands – if not millions – of other websites so you have to prove to Google that you’re the best match for your potential customer.
Creating a website URL and slapping a menu and a few images together just isn’t going to cut it, especially if you’re looking to drive sales. If it’s been a while since you’ve taken a deep look into how your website is performing, give us a call.