Three Key Tips That Every Restaurateur and Chef Should Use When Posting on Facebook (and a Free Food and Beverage Holiday Calendar)


Are you struggling to post quality content on Facebook to break through the algorithm – Facebook’s “secret sauce” to engage users?


Are your Facebook fans tired of seeing the same old posts from your competitors?


If you are an independent business owner or chef, we have some action items below to help you take control of your social media marketing plan!

We understand the hopelessness you feel because you lack time to create engaging content on your Facebook page. We can help ease that overwhelming feeling with these 3 simple steps.


  1. Think about your audience


Think about your demographic and they’re preferences. What does your clientele like to do, what do they talk about, how do they spend their money offline? If you’re thinking like those you want to reach, you’ll create content that is appealing to them.



  1. Take inventory


How much content do you currently have? You don’t need to have photoshopped images or professional videos. Actually, we tell our clients it's OK to use their phone. A candid photo  shows authenticity and cuts through the “fake noise” of your competitor’s content.


If your business isn’t of the visual nature, that’s ok! What are your assets? Do you have a special skill that you can feature? Highlight a team member’s specific expertise or tenure with your business. Offer tips and how-to’s and take your customer behind the scenes with a live video. Show them what makes you and your business unique.




  1. Create a Calendar


If you can make the time to schedule your content, great! However, we know how precious your time is and customers come first. So here is a quick and easy guide you can use, featuring many food and beverage holidays you can feasibly tie into your food-service business.



Print out this guide and use it along with your current content and promotions you want to feature and you’ll have the perfect plan to execute quality content!


Don’t forget to add in local holidays and topical events to generate maximum engagement!


So even if you’re small business owner who is a solopreneur, or you have a social media marketing team, it is possible to come up with a quick and easy game plan to achieve social media marketing success.





Bonus Tip!

Holidays are a great time to reach out to your target audience. Click here for more ways to get your brand in front of holiday shoppers.