One of the best ways to drive engagement on Facebook is using a video in your posts. Just check out these stats:
What does this mean for you as a small business or restaurant owner?
People find value in digital video especially on Facebook. Going forward, your goal should be to incorporate video into your posts, ads, and campaigns. Every single second counts as you vie for your audience’s attention – especially at the beginning. However, make sure you’re giving your fans content that is meaningful and keeps them watching beyond those first 3 seconds should you go longer.
Not every video needs to be a mini-movie. We’ve found that adding simple movement even to still images is eye catching enough to keep someone from scrolling by.
Don’t think you have what it takes to create a video?
We encourage all of our clients to utilize Facebook Live. From restaurants to automotive service - whether you’re selling a product or service, you have content that can be highlighted in a short Live video for your fans. And with over 500 million people watching videos on Facebook every day, you have a high probability of reaching your target demographic.
Posting a Video
You don’t have to be the next Steven Spielberg to create a great video.
Facebook has a slideshow feature that allows you to conveniently add photos, select some music, and you’re good to go. Or take a panoramic image and use Facebook’s 360 feature for a fun and interactive experience. You can even add a gif to your post.
However, if you want to try your hand at creating something a little more appealing – try out some of these apps. Most of these are free and easy to use.
Pro - add stunning and eye-catching animations to your photo. With the ability to layer effects the options are nearly limitless.
Cons – no ability to add text
Pro - adds movable text to your photo. Entire project from beginning to end can be done with just about 3 clicks. Super simple and no pushy ads or upgrades
Cons – options and customizations are limited.
Clips – (iOS only)
Pro – create videos using images or videos and add text, graphics, and animations. Completely free and easy to use.
Con – limited options and inability to truly edit a video. Limited library of graphics and is not often updated.
Pro – create a silent quick looping 1 second video. One click and you’re done. Completely free and is synched with your Instagram app.
Con – takes a little trial and error to get the timing just right. Best with big movements for maximum impact.
Videorama – (iOS only)
Pro – movie creator that allows you to trim, cut, edit videos, add photos, text, music, and sound effects. Even includes a free-use video and image library you can use.
Con – little bit of a learning curve if you’re not tech savvy. Requires upgrade to pro to remove watermark and access all options.
iMovie – (iOS only)
Pro – studio-quality movie editor may be overkill for a lot of people, but if you’re tech savvy and enjoy dabbling this has everything you’ll need to produce an eye-catching video for your brand.
Cons – pretty large learning curve if you’ve never worked in video.
Not sure what to talk about? We highly recommend Angie Gensler's 2019 Content Calendar for inspiration.
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