Recently, Facebook rolled out a new feature to help reduce content that goes against Facebook’s policies. Ever since the 2016 election and Cambridge Analytica, Facebook has been under scrutiny for not being vigilant enough with those that don’t play fair. From our personal information to our elected officials, Facebook has been at the center of its share of controversy.
Despite these blemishes, it doesn’t appear to have significantly affected the majority’s perception of Facebook with over 2.23 billion people logging in to the platform every month. And around 68% of American adults use Facebook.
That being said, Facebook has implemented several changes over the last year to combat fake news and other pages that are involved in malicious activity. In the first few months of 2018, Facebook removed 583 million fake accounts in the first three months of 2018.
Just recently, Facebook has implemented two new steps to catch more “bad” pages.
Today I’m going to cover what you need to know so you’re not in violation and how these steps affect you and your business.
#1 Step – Page Quality
You may have noticed a new tab at the top of your Page called Page Quality.
If you don’t see it, check under More.
The new Page Quality tab helps those who manage Pages understand how well their Pages comply with Facebook guidelines. This indicated by two different factors related to content:
1. Content removed for violating a subset of our Community Standards and;
2. Content rated as “False,” “Mixture” or “False Headline” by third-party fact-checkers.
This means that owners and Page admins must become familiar with Facebook’s Community Standards to make sure they are not in violation, especially if you have multiple people managing your Page. All it takes is one disgruntled employee to post something inappropriate to get your Page shut down.
The more obvious violations are hate speech, graphic violence, harassment and bullying, and regulated goods, nudity or sexual activity, and support or praise of people and events that are not allowed to be on Facebook.
However, you may not be aware that Facebook prohibits misleading or inaccurate information to collect likes, followers, or shares. Which means if you’ve been using a third-party to act as admin on your Facebook Page you need to make sure that their method for obtaining followers is genuine.
Pro Tip: There’s no quick way to get followers, likes, and shares on Facebook. If someone tells you otherwise, their business practices may not be honorable.
#2 Step Updated recidivism policy
Facebook has been diligent in prohibiting users from creating new pages that are similar to previous pages have violated Community Standards and been deleted. However, this new policy states that once a page is removed they are going to look at other existing pages that may have the same violations.
Consider this just another step to help clean up our feeds from accounts that try to spam or spread fake news. This helps all of us who have legitimate pages by weeding out all the erroneous noise.
So how do you know if your Page is in violation?
After clicking on Page Quality this is the screen you want to see.
This particular Page doesn’t have any violations. If they did they would be listed under Recently Removed for Community Standards Violations and Recently Found to be False News by Independent Fact-Checkers, similar to below:
If you do discover a violation, you can either accept the decision or request a review depending on the type of violation.
If a violation occurred as a result of actions from other people who manage your Page, you can see who posted the content to your Page and take action as necessary.
While it’s unlikely your Page will experience a violation, it does raise some interesting points from a content standpoint.
Here’s what we know – Facebook is watching and designing stricter parameters around what gets approved. Facebook even admits that other Page violations are not yet reflected on the Page Quality tab.
Does this mean that Facebook will soon be watching business promotions closer to see if they violate their Page Policies? Possibly. This could make it harder for business pages to host contests or use branded content.
Overall, ensuring page quality is a good thing as it keeps everybody on an even playing field. However, this objective to make Facebook a more personal and engaging experience for the average user, we would expect Businesses Pages to have to work harder to make that human connection to their audience – exactly what we have been doing successfully for the last eight years by organically increasing engagement with high-touch hospitality on social media.