The Key to Growing Your Facebook Following Organically to Drive Sales

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Want to get more people seeing your Facebook posts?

Looking to attract new diners through social media?

On average 1.66 billion people log onto Facebook daily and are considered daily active users.  This represents a 9 percent increase year-over-year (Source: Facebook 01/29/2020).

Around seven-in-ten American adults are using Facebook. With the exception of YouTube – the video-sharing platform used by 73% of adults – no other major social media platform comes close to Facebook in terms of usage.

So what is the key to reaching those potential customers on one of the largest social media platforms?

Engagement.

Facebook’s algorithm loves it when users engage with your content and thus is the key to growing your Facebook Following.

Because Facebook is only interested in showing you things you are truly interested in, the algorithm only takes into account what you engage (like, comment or share) with. When the algorithm notices that you don’t engage with a particular page Facebook assumes you’ve lost interest and no longer shows you those posts.

That’s bad for you as a business page.

So, you want to get more people seeing your posts on social media?

Engage.

As we say, what you do offline, you do online. This means, reach out, say hello, initiate a dialog with those who are interacting with your page, just as you would do in person.

Comments: When someone comments on your post, reply back. Be genuine and you’ll find that most people will want to continue the conversation.

Check-ins: A check-in tells you that they had a personal experience with your business, why not thank them or invite them back?

Recommendations: Replying to recommendations (formerly reviews) is an excellent opportunity to express gratitude and learn more about your customers’ preferences.

Shares: When someone shares your post, they are essentially saying that they found value in what you posted. Reach out by commenting on that shared post and let them know you appreciate them helping to spread the word.

Summary

When you consistently interact with fans on your page, not only are your posts going to become visible within your fans’ newsfeed, there’s a higher probability that your fans’ friends and family are going to see your posts as well.

But that’s not all! Interacting with those on your Facebook page establishes a positive relationship with your customers or potential customers. Seeing your brand interact with fans in a positive way fosters brand loyalty.