Are you wasting time trying to market your brand across every social media platform?
Do you know which social media platform is best to focus your limited marketing funds and time?
Are you making marketing decisions that are actually detrimental to your success?
As a small business owner or restaurateur, we know that your time is valuable and that advertising funds are precious. There’s no time to test the waters to see what works, therefore, you need tried and true digital marketing.
So, what is the ONE social media platform your business should be focused on? Facebook!
Sure, millions of people use Facebook daily, but that’s not what makes Facebook so unique for marketing.
Gary Vaynerchuk, serial entrepreneur and the CEO and co-founder of VaynerMedia, and all-around social media expert, says it best:
But before you start throwing money at Facebook ads, let’s start with the basics.
Even if you, your chef, or your teenage son (please, just no), have experience managing your Facebook page, you must check out these 4 Facebook Marketing Tips For Small and Local Business (the article says 5, but the first one is “read this article”, duh) from Bill Carmody, over at Social Media Explorer. Bill is an international public speaker and contributing writer for Inc and Entrepreneur magazines.
- Fill out your business’s Facebook profile completely – hours, website, menu, etc
- Read and respond to your Facebook reviews - you should be responding to all reviews, good or bad
- Post an image or video – visual content (including photos, images, and videos) is 40 times more likely to get shared than non-visual content
- Analyze & adjust – learn how to use Facebook metrics to determine how well your posts are engaging with your fans
Other key components of effective Facebook marketing are:
And finally, Jay Baer, internet pioneer, entrepreneur, and New York Times best-selling author, shares exactly what doesn’t work when it comes to spending advertising on social media.