Are you just now considering email marketing?
Have you tried email marketing in the past and saw poor ROI?
Have your email open rates declined?
Businesses that aren’t utilizing email marketing are missing out. Email marketing continues to be one of the best strategies out there and here are our best tips to create a successful campaign.
We have been averaging between 35%-55% open rates with our clients!
Make it personal
Research proves that businesses who use a personalized greeting or other personalization in their promotional marketing emails show up to 27% higher unique click rates than those that do not personalize. (Source: Experian, 2016)
Create a great subject line
How important is a great subject line? Very!
47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. (invesp)
There are several theories as it relates to subject lines.
According to Adestra, which tracked over 900 million emails found that subject lines with 70 characters and more were the most beneficial to engage readers in clicking through to the content, and subject lines 49 characters and below tested well with open rate. The takeaway? Avoid somewhere between 49-70 characters.
No matter how long your email subject line is, here are three must-follow rules:
- Get to the point
- Be truthful
- Give them a reason to open the email (giveaway, deal, urgent information)
Perhaps the best tip is to find what works best for your business and your audience. Consider open rates a key metric when deciding which emails your customers find of value!
Right time to send
Like subject lines, there are plenty of theories as to when to send emails.
One study found that consumers typically check email while watching TV or while watching a movie [69 percent], in bed [57 percent], and on vacation [79 percent]. (Adobe)
Again, the most important factor is to understand your demographic. Run a few campaigns on different days and times to see which work best for your type of business. The key metric to measure would be open rates.
Content worth opening
Make sure that your email is of value to your customer.
Have a great sale? Or something to give away?
Open rates are likely to increase if the recipient sees value in what is offered. Divide your email lists into segments so you can focus your content (products and services) to those who would be most interested.
Make it mobile friendly
In 2016, Litmus found that 54% emails were opened on mobile devices, followed by webmail and then desktop email opens. As you can imagine the number of mobile users will continue to grow.
Ensuring your email is mobile friendly, means that over half of your audience is able to efficiently and accurately read your email.
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