This is part 4 of our 6 part series, The Tried and True Method for Growing Your Facebook Fan Base
How we contributed up to 20% in sales growth for our independent business clients via Social Media
In our last article we told you the right way to respond to Facebook Reviews.
Facebook offers an opportunity for you to attract more fans by boosting your posts, for a fee.
This opportunity is low-cost/low-risk and thus extremely appealing to independent business owners of any size. Just as you advertise outside of your business, the goal is to attract potential customers with appealing and engaging content.
- Drives more engagement (likes, comments, shares) to your Facebook page, and thus driving additional word of mouth for your business = potential sales
- Potentially pushes your Facebook content out to those who don’t already follow your page
- Creates a call to action, if you choose, such as: booking an appointment, sign up for a newsletter, point of contact
Boosting is the equivalent of taking your content and slipping it into a target audience’s Facebook feed. Imagine having a room full of potential customers, all of whom have expressed an interest in what you’re selling and you get their undivided attention.
If your posts are weak, sloppy, and uninteresting, boosting is pointless. This is why you start with great content.
Who is Your Target Audience?
When boosting your Facebook post, you have the ability to target a particular demographic. This allows you to reach an audience that fits the profile of your customer.
Rather than pay for a giant billboard that sits along the highway, you know that your boosted post is going to reach a high number of real potential consumers.
You can even target your existing Facebook Fans and/or your Facebook Fans friends and/or exclude them all together and target an entire different audience.
Five Key Questions to Help You Target Your Exact Market
- Where are my customers located?
- Are my customers primarily male, female, or both?
- What age range are my customers?
- Who are my direct competitors? (Where do my customers go if they don’t purchase from me?)
- What are my customers interested in? What kind of lifestyle do they have?
Create Effective Boosts in Five Minutes
1. Create post or choose one that’s already been posted
2. Set audience
3. Set Budget and Duration
- Videos are more appealing and routinely garner more interaction than still images.
- You can edit budget, duration, and audience while post is boosted.
Stay tuned for our next blog post: Reaching Your Target Market on Facebook