Restaurant Owners – Three Must-Haves Before You Serve Your First Customer


A lot of restaurant owners wait too late to start their digital marketing. Your new restaurant doesn’t even need to have served one dish to engage with potential customers. We’ve found that generating an online buzz is a great way to boost sales as soon as you open your doors.

Here are three must-haves before you serve your first customer:

1. Website

Don’t wait until you open your doors to make your website live.

90% is huge! Even if you’re not ready to serve customers you want your name out there among your competitors. Not only that, but the website sets the tone for the entire marketing strategy. Even if you’re still in the development stage you can start building your website.

In fact, you can start attracting customers with just a few key elements:

  • Name of restaurant
  • Physical address
  • Vibe/ambiance (casual, elevated, family-friendly)
  • Culinary theme

Once you’re further along in the development, you can update your website to include:

  • Actual photos
  • Hours
  • Special offers (happy hour, specials, events)
  • Catering/Delivery

Your web developer can help you create content that fits your brand and help with SEO. After all, what good is having a beautiful website if no one can find it?

2. Social Media

Another great way to generate some excitement and get your brand out there is to use social media. Set up business accounts on all the different social media platforms (Instagram, Twitter, Facebook, etc.) and start being active on those platforms.

Bonus, social media marketing can be extremely budget-friendly. It’s really a no-brainer.

Constantly creating unique content and interacting with fans is crucial to keeping your business page seen by potential consumers for when you are ready to start serving.

Click here to discover how you add multiple locations to a Facebook business page.

Keep your fans up to date with opening dates and culinary decisions as you go along. A good social media marketer can generate engagement with your demographic and create enthusiasm around your brand.

3. Email Marketing

It’s never too early to start with email marketing. Most small and medium-sized retailers in the US, cite email marketing as #1 when it comes to both customer acquisition and retention.

Another excellent reason to get the website off the ground as you can start collecting those email addresses. If a potential customer is eager enough to sign up for emails from you, they’re the kind of person you want to retarget later.

Use email marketing to announce your grand opening and welcome customers to come try you out and then retarget them with emails that they are specifically interested in such as events, menu specials, etc.

Don’t wait too late to start your digital marketing plan. Whether you have an agency or you do it yourself, make sure you’re on top of things. Waiting for customers to find you is fool-hardy and will make it harder for you to reach your target audience later.