Are you losing customers to your competitor?
Does the competition seem to be overflowing in positive reviews?
Don’t let the competition get the upper hand when it comes to snagging your target market.
Here are three steps to get your customers back!
Find out what people are saying about your competitor
86% of consumers read reviews for local businesses so why aren’t you doing the same?
Focus on what your competitor is doing right. Go to review sites like Yelp, Facebook, Google, etc. and read the four and five-star reviews. Look for keywords like service, food, and atmosphere. Do customers appreciate the quality, speed, and consistency of what is being brought to their table? Are the staff friendly and the establishment welcoming? As you know there’s no accounting for taste – everybody likes something different – but you can compare the quality of customer service and overall perception.
Read what people saying about you
Now, go and check your reviews. Hopefully, you have a good collection of reviews because consumers read an average of 10 reviews for every business, This means more positive reviews could make the difference of whether or not someone does business with you.
If you’ve been open for a while and you only have a handful of reviews, that’s a problem. I’ll talk more about that later.
Positive reviews make 68% of consumers more likely to use local businesses, while negative reviews stop 40% of consumers wanting to use a business.
With so many people are reading your negative reviews to influence their decision, why not use the feedback to find areas to improve?
Another benefit of reading your reviews is it gives you an opportunity to respond. Most review platforms allow you to respond directly with the reviewer. We recommend you start the habit of responding to all reviews (good and bad) starting today.
Use our easy steps to discover the correct way to respond to reviews.
Implement a plan to get more positive reviews
Aside from the obvious method of asking customers to leave you a review, there are legitimate ways to grow your reviews.
Some of our clients have set up a computer tablet (think iPad, Fire, etc.) in a centralized location that allows guests can share their feedback. Other clients have successfully texted or emailed a customer a caring follow-up message with a link to leave a review. Similarly, some clients use review management software like the one we offer that lets the customer leave a review/recommendation on Facebook or Google in just a few clicks.
Don’t ignore one of the most powerful tools to propel your business to the next level. Your customers have a voice and I can show you how to utilize their opinion to your benefit.