Chefs and Restaurant Owners: Three Social Media Lies Debunked!



1. Social Media is just for Millennials


No way!


The perception that those in the 18-34 age demographic are on social media more than the older generation is just not true.


According to a Nielson 2016 report, 85% of smart phone users aged 35-49 (Generation X) were accessing some form of social media on a weekly basis. When we compare it with the 82% in the 18-34 age (Millennial) demographic it’s clear that Millennials are not dominating social media sites like Facebook, Instagram, etc.



Not only that, the 35-49 age group was found to spend an average of 6 hours 58 minutes a week on various social media networks. Millenials (18-34) logged nearly 40 minutes less on social media per week. This proves that not only are Gen X’ers logging on to social media more, they’re finding the content more valuable and relevant to their lifestyle.


And with social media gaining momentum among Gen X’ers, it’s obvious that chefs and restaurant owners need to take action now.


Looking at the graph below, we see that the gap of percentage of adults who use at least one social media site over the last 8-9 years is quickly closing between the top two age demographics (Millennials and Gen X'ers).



As a Chef or restaurant owner, this means that your patrons with the most expendable income (Gen X’ers) are poised and ready to be influenced by you on social media.


Additionally, social media users in general grew by 121 million between Q2 2017 and Q3 2017. That works out to be a potential new customer every 15 seconds that your restaurant could interact with.


And this leads us to the social media platform that gets used the most, Facebook.


2. Nobody is on Facebook anymore


This could not be more wrong!


Of the 3.03 billion active social media users, 79% of all online US adults use Facebook . Of those Facebook users, 76% check it every day.


Need more proof? Check out these stats:

  • Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
  • 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
  • 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012)


Facebook is vital to marketing your business. Why would you ignore this thriving marketplace and give your competitor an edge?


3. Advertising on Social Media is expensive


It’s true that social media ads are big business, but they’re not just for big businesses. If your Facebook page contains great content along with good service and a great product, you have the ability to reach thousands of potential customers for just dollars on Facebook advertising.


Most likely your current marketing plan is more expensive than advertising on Facebook. Billboards can be as much as $3k+ while advertising on Facebook could be as little as $1.


Here is an example of a recent post we promoted for an upscale hotel.



The post received 606 total video views for less then .02/piece. This is a very inexpensive way to generate awareness within our client's target audience.


Here’s proof that social media users are primed and ready to interact with brands, either for information or exclusive offers. Nielsen research found that over a third of regular social media users used social media to find out about products and services.


When consumers are looking for their next place to eat, or somewhere to celebrate a special occasion, wouldn’t you want them to find your brand online?



When done correctly, Facebook advertising can increase brand awareness, encourage customer engagement, and promote brand loyalty. With powerful tools that target specified demographics, Chefs and restaurant owners can create a successful advertising campaign that reaches their target market.


49% of Facebook users like a brand page to support a product they like. However, 40% of Facebook users don’t like any brand pages, this means one effective way to reach them is to target them with paid advertisements.


Creating a successful social media campaign on platforms like Facebook takes the guesswork out of marketing to the masses. Your billboard, Yellowpages ad, or print advertising can’t compare to the laser-like focus digital marketing on social media can achieve.