Category: Uncategorized

In this article, I’m going to tell you how by segmenting your email contact lists, you can truly target your market and increase conversions. First of all, what is segmentation? Segmentation is the process of breaking down your email contacts into meaningful and useful segments. By dividing email subscribers into smaller segments – based on...

From the moment it was first available, Facebook Live has been a fun and innovative way to broadcast a message. With the right content, it is a valuable tool for marketing your restaurant. Today, according to research Facebook Live videos produce 6 times as many interactions as traditional videos. Ready to get started? Here are...

By responding to each and every review you’re telling your potential customers that you truly care how your business is perceived. If you’re in the business of creating life-long customers like we are, managing and responding to reviews just comes naturally.

What kind of information does your social media manager need? What social media guidelines do you need in place for your business? Your social media presence is one of the most important marketing tools you can have. Don’t trust just anyone to handle your online marketing for you. Whether you hire an agency like us...

Does your restaurant have a review rating of 4 stars or above? Are you actively pursuing more reviews to attract customers and grow sales? If your star rating online is less than 4 stars nearly half of consumers will not even consider doing business with you. 57% of consumers won’t use a business that has...

Have you given up on getting quality customer online reviews on Google, Yelp, etc? Are you plagued by 3 star and below reviews? Are people having trouble finding your business because it lacks quality online reviews? Online reviews continue to influence consumer’s perceptions and purchasing decisions, especially in the restaurant market. If you’re not concerned...

I hear it all the time. Jim, why does this Facebook page have more followers than mine? How do we get that many followers to like our page? It might surprise you that we’re not at all interested in page likes. Of course, we care that people like your page and want that number to...

Offers on Facebook provide a unique opportunity to reach your market right from your Facebook business page. Like traditional coupons, you can create customized and appealing offers to encourage new customers and repeat customers to an online shop or your brick-and-mortar store. However, unlike traditional print coupons, there’s very little cost to creating a discount...

One of the best ways to drive engagement on Facebook is using a video in your posts. Just check out these stats:   Facebook videos have increased 360% in newsfeed updates Branded Facebook videos earn on average a 13% organic reach and 6% engagement rate 100 million hours of Facebook videos are watched daily Facebook...

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

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