Category: social media

  When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience.   That human connection is what is going to make you appealing and eventually draw customers in.   Some of the best content...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

    The below information was drawn from the 2018 Q3 Global Digital Snapshot report.   Key #1 - Facebook still rules the roost     With Facebook reporting 2.2 billion active users, “That’s up 67 million – or three percent – compared to the previous quarter, which is all the more remarkable when we consider the challenges...

It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance?   According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...

Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook).   With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream.   Since there are so many people to reach on Facebook, business owners often make the mistake...

As a social media marketer there are a few things that I couldn’t live without. When I talk to colleagues, we often talk about business practices and philosophies, but here’s my chance to share with you those tools in my toolbox that make my life easier. (I’m not affiliated with any of these companies –...

  As a social media marketer, I often get asked how a business gets noticed on Google. I could go into a lot of information about websites and SEO, but my best tip for any small business is to first set up your Google Business page.   Google My Business is a free and easy-to-use...

  “What exactly is it that you do?”   As a social media marketer, I hear that question from small business owners all the time.   My answer is simple – We do what you do.       Sure we manage all areas of social media for our clients – from Twitter, to Facebook,...

Making business relationships more meaningful and long-lasting   As small business owners, we spend a great deal of time developing business relationships. The expectation within a small business relationship can be much more personal as we interact with clients, vendors, employees, etc. Developing these relationships is critical if we want to be successful. And isn’t...

  I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy.   1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...