Category: social media

Recently, Facebook rolled out a new feature to help reduce content that goes against Facebook’s policies. Ever since the 2016 election and Cambridge Analytica, Facebook has been under scrutiny for not being vigilant enough with those that don’t play fair. From our personal information to our elected officials, Facebook has been at the center of...

In a previous article, I shared with you how you can use insights on Facebook to measure your social media success. Turns out you can do the same for Instagram. Is your business on Instagram? Unfortunately, we still find some restaurant owners unwilling to invest their time and money into this wildly popular app. With...

Recently, I shared with you some achievable social media goals that you should set in the new year. For some, setting goals is the easy part – keeping those goals may be a challenge. With regard to goals (business or personal) many people struggle with: Getting started Commitment Recognizing success or failures Here are some...

As you rang in the new year, you probably set some personal goals - lose weight, get healthier, less stress, spend more time with family, etc. What about your social media goals? Now is the perfect time to evaluate what you’re doing online to attract customers and create a plan to make improvements for the...

Offers on Facebook provide a unique opportunity to reach your market right from your Facebook business page. Like traditional coupons, you can create customized and appealing offers to encourage new customers and repeat customers to an online shop or your brick-and-mortar store. However, unlike traditional print coupons, there’s very little cost to creating a discount...

  Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...

  Recently I had the pleasure of being featured on Angie Gensler’s podcast Freedom Friday. Here I talked about my transition from the restaurant industry to starting my own business.   Angie is a professional marketer turned blogger and is a great interviewer. We get to talk about my first few years into the marketing...

  With the holidays coming up, now is the time to get your brand on social media.   The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

  How do you separate your brand from the competition on social media?   Just how important is social media interaction for your brand?   How do you incorporate a human connection in a digital platform?   In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...

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