Category: Research

Only 18% of restaurant owners and managers take advantage of email for promoting their business. Not only is email marketing effective but it is one of the most reasonable investments you’ll ever make. According to Vogel Marketing, every $1 spent on email marketing generates a $38 return on investment. What other marketing methods boast an...

In this ultimate review guide, you’ll find our tried and true tips for online reviews for restaurant owners. Based on research and our own experience get ready to discover how to get more good reviews and what to do if someone leaves you a bad review. Did you know that 57% of consumers will only...

Have you given up on getting quality customer online reviews on Google, Yelp, etc? Are you plagued by 3 star and below reviews? Are people having trouble finding your business because it lacks quality online reviews? Online reviews continue to influence consumer’s perceptions and purchasing decisions, especially in the restaurant market. If you’re not concerned...

    The below information was drawn from the 2018 Q3 Global Digital Snapshot report.   Key #1 - Facebook still rules the roost     With Facebook reporting 2.2 billion active users, “That’s up 67 million – or three percent – compared to the previous quarter, which is all the more remarkable when we consider the challenges...

Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars   Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective.   Based on the data collected, they are predicting that time spent with...

  Last week, Facebook held its annual conference, F8 2018. Here, Mark Zuckerburg and the rest of the social media giant’s team announced several updates that will impact small business owners.   Here are just five highlights from that event that you, as a restaurant or small business owner, need to consider.   Sharing to...

  In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant.   Two facts that prove everybody is on Facebook:   Popularity Demographics   When it comes to social media marketing, we see the same mistakes small business owners make over and over...

Are you re-thinking your social media marketing strategy?   Which social media platforms should your business focus on?   Are you being told that social media is on the way out?     As a small business or restaurant owner, we know that it’s hard to keep up with the latest in social media marketing....