Category: Instagram

In a previous article, I shared with you how you can use insights on Facebook to measure your social media success. Turns out you can do the same for Instagram. Is your business on Instagram? Unfortunately, we still find some restaurant owners unwilling to invest their time and money into this wildly popular app. With...

  With the holidays coming up, now is the time to get your brand on social media.   The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

  Give your page a polished look with our Social Media Image Quick Guide.   The images you use on social media say a lot about your brand. Are your images blurry, pixilated, or outdated?   Social media platforms will often reformat the images you upload so that they fit within their guidelines. If your...

  When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience.   That human connection is what is going to make you appealing and eventually draw customers in.   Some of the best content...

  Last week, Facebook held its annual conference, F8 2018. Here, Mark Zuckerburg and the rest of the social media giant’s team announced several updates that will impact small business owners.   Here are just five highlights from that event that you, as a restaurant or small business owner, need to consider.   Sharing to...

  Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark.     When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...

  If you’re in the food biz you’re probably already following your favorite celebrity chefs and food bloggers yourself.   According to Facebook, there are currently over 1.37 billion daily active users. So why would you miss out on an opportunity to reach hundreds, possibly thousands of potential diners by not posting on social media?...

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