Category: Independent Restaurants

  Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong .   We have a saying in this business – What you do offline, you do online.   That means that just like in real life your focus is building relationships with your...

With a projected over $123 billion dollars to be spent online this holiday season, it’s no question that you’re going to want to get in on some of that action.   And you definitely want to get in on those holiday sales if you’re a small business owner!   Whether you have an online shop...

  Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...

  Still not sure if email marketing is right for your restaurant or small business?   Have you had a bad experience with email marketing in the past?   I’ve heard my fair share of horror stories when it comes to email marketing, but the fact is email marketing works when it’s done right.  ...

  With the holidays coming up, now is the time to get your brand on social media.   The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

  How do you separate your brand from the competition on social media?   Just how important is social media interaction for your brand?   How do you incorporate a human connection in a digital platform?   In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...

Can your customers easily find the information they need to give you their business?   Probably not as well as you might assume and it is costing you sales!   We’ve seen it time and time again – restaurant Facebook pages with outdated, missing, or incorrect information.   Restaurant owners will ask their managers to...

  When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience.   That human connection is what is going to make you appealing and eventually draw customers in.   Some of the best content...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...