Category: Independent Restaurants

Have you given up on getting quality customer online reviews on Google, Yelp, etc? Are you plagued by 3 star and below reviews? Are people having trouble finding your business because it lacks quality online reviews? Online reviews continue to influence consumer’s perceptions and purchasing decisions, especially in the restaurant market. If you’re not concerned...

Recently, Facebook rolled out a new feature to help reduce content that goes against Facebook’s policies. Ever since the 2016 election and Cambridge Analytica, Facebook has been under scrutiny for not being vigilant enough with those that don’t play fair. From our personal information to our elected officials, Facebook has been at the center of...

In a previous article, I shared with you how you can use insights on Facebook to measure your social media success. Turns out you can do the same for Instagram. Is your business on Instagram? Unfortunately, we still find some restaurant owners unwilling to invest their time and money into this wildly popular app. With...

Recently, I shared with you some achievable social media goals that you should set in the new year. For some, setting goals is the easy part – keeping those goals may be a challenge. With regard to goals (business or personal) many people struggle with: Getting started Commitment Recognizing success or failures Here are some...

It’s time to ditch your old methods for hiring and take a closer look at how you can use Facebook to find the right recruit. Newspaper ads and recruiting websites are expensive and a hassle.   In this article, I’m going to share the benefits and the exact steps of posting a job on Facebook....

  Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong .   We have a saying in this business – What you do offline, you do online.   That means that just like in real life your focus is building relationships with your...

With a projected over $123 billion dollars to be spent online this holiday season, it’s no question that you’re going to want to get in on some of that action.   And you definitely want to get in on those holiday sales if you’re a small business owner!   Whether you have an online shop...

  Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...

  Still not sure if email marketing is right for your restaurant or small business?   Have you had a bad experience with email marketing in the past?   I’ve heard my fair share of horror stories when it comes to email marketing, but the fact is email marketing works when it’s done right.  ...

  With the holidays coming up, now is the time to get your brand on social media.   The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....

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