When it comes to online marketing, one of the most effective ways to target your audience is to use pop-ups on your website. We have been utilizing pop-ups that specifically target geo-locations for our client’s grand openings recently and have found them to be incredibly successful with very little investment of time or...
Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook). With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream. Since there are so many people to reach on Facebook, business owners often make the mistake...
I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy. 1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...
Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective. Based on the data collected, they are predicting that time spent with...
Last week, Facebook held its annual conference, F8 2018. Here, Mark Zuckerburg and the rest of the social media giant’s team announced several updates that will impact small business owners. Here are just five highlights from that event that you, as a restaurant or small business owner, need to consider. Sharing to...
Does your brand have a voice? Does your social media content actually engage fans? Content marketing is not just for marketers. As a restaurant or small business owner, you can create high quality and engaging content on social media. Here are four tips to consider as you create content for your brand....
In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant. Two facts that prove everybody is on Facebook: Popularity Demographics When it comes to social media marketing, we see the same mistakes small business owners make over and over...
Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark. When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...
All your Facebook Live questions answered and a Free Checklist! We’ve accumulated the most frequently asked questions regarding Facebook Live and answered them here for you. So even if you’re just contemplating going Live or you’re looking to improve engagement, we’ve got you covered! Who should be going Live on Facebook?...
Are you wasting time trying to market your brand across every social media platform? Do you know which social media platform is best to focus your limited marketing funds and time? Are you making marketing decisions that are actually detrimental to your success? As a small business owner or restaurateur, we...
