Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong . We have a saying in this business – What you do offline, you do online. That means that just like in real life your focus is building relationships with your...
Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...
With the holidays coming up, now is the time to get your brand on social media. The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....
We have a saying in our line of work – what you do offline, you do online. As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...
How do you separate your brand from the competition on social media? Just how important is social media interaction for your brand? How do you incorporate a human connection in a digital platform? In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...
1. Taking yourself too seriously Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box. Arby’s Facebook page is a great example of this. They spent a whole campaign making...
Can your customers easily find the information they need to give you their business? Probably not as well as you might assume and it is costing you sales! We’ve seen it time and time again – restaurant Facebook pages with outdated, missing, or incorrect information. Restaurant owners will ask their managers to...
Give your page a polished look with our Social Media Image Quick Guide. The images you use on social media say a lot about your brand. Are your images blurry, pixilated, or outdated? Social media platforms will often reformat the images you upload so that they fit within their guidelines. If your...
When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience. That human connection is what is going to make you appealing and eventually draw customers in. Some of the best content...
Are you struggling with creating content on Facebook for your restaurant or small business? With Facebook it’s more than just posting, your content has to be engaging so that people will comment, like, and share it. The more they do, the more likely your posts will show up in their newsfeeds and their...
