Category: Facebook

Do you know where your customers are talking about you online? What do customers find when they search up your restaurant? It may sound silly, but we’ve all probably Googled our name at one time or another. If you haven’t, I promise it can be quite entertaining. Go ahead and do it – I’ll wait....

Recently, Facebook rolled out a new feature to help reduce content that goes against Facebook’s policies. Ever since the 2016 election and Cambridge Analytica, Facebook has been under scrutiny for not being vigilant enough with those that don’t play fair. From our personal information to our elected officials, Facebook has been at the center of...

I hear it all the time. Jim, why does this Facebook page have more followers than mine? How do we get that many followers to like our page? It might surprise you that we’re not at all interested in page likes. Of course, we care that people like your page and want that number to...

It’s time to ditch your old methods for hiring and take a closer look at how you can use Facebook to find the right recruit. Newspaper ads and recruiting websites are expensive and a hassle.   In this article, I’m going to share the benefits and the exact steps of posting a job on Facebook....

  Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong .   We have a saying in this business – What you do offline, you do online.   That means that just like in real life your focus is building relationships with your...

  Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...

  With the holidays coming up, now is the time to get your brand on social media.   The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

  How do you separate your brand from the competition on social media?   Just how important is social media interaction for your brand?   How do you incorporate a human connection in a digital platform?   In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

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