The below information was drawn from the 2018 Q3 Global Digital Snapshot report. Key #1 - Facebook still rules the roost With Facebook reporting 2.2 billion active users, “That’s up 67 million – or three percent – compared to the previous quarter, which is all the more remarkable when we consider the challenges...
It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance? According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...
Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook). With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream. Since there are so many people to reach on Facebook, business owners often make the mistake...
If you’ve been a follower for a while, you know that I’m a big proponent of Facebook Live for our clients. I truly believe this is the quickest and most authentic way to reach potential customers on Facebook to drive awareness. Recently, Facebook made several updates and tools for improvements and added more...
Are you managing your online reviews? Do you know how to find your reviews on your Facebook page? Just how important are online reviews anyway? Consumers use online reviews for just about anything and everything that can be purchased. From services to goods, reviews are powerful tools when it comes...
I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy. 1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...
Last week, Facebook held its annual conference, F8 2018. Here, Mark Zuckerburg and the rest of the social media giant’s team announced several updates that will impact small business owners. Here are just five highlights from that event that you, as a restaurant or small business owner, need to consider. Sharing to...
Does your brand have a voice? Does your social media content actually engage fans? Content marketing is not just for marketers. As a restaurant or small business owner, you can create high quality and engaging content on social media. Here are four tips to consider as you create content for your brand....
In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant. Two facts that prove everybody is on Facebook: Popularity Demographics When it comes to social media marketing, we see the same mistakes small business owners make over and over...
Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark. When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...
