Category: Expert advice

Recently, Social Media Examiner asked marketing experts to share their marketing predictions for 2020. Each expert weighed in on what trends they are seeing in the coming year and exactly what marketers and business owners should be focused on. These experts are well-known in their field; some work with many of the largest companies in...

A lot of restaurant owners wait too late to start their digital marketing. Your new restaurant doesn’t even need to have served one dish to engage with potential customers. We’ve found that generating an online buzz is a great way to boost sales as soon as you open your doors. Here are three must-haves before...

Want to learn how to navigate Facebook better to improve marketing for your business? Do you want an easy way to fix common Facebook issues? A lot of business owners that manage their own social media don’t have a lot of time to properly learn how to use Facebook, so they tend to give up...

How do you make sure your emails are getting through? Do you have a good email reputation? I’ve been talking a lot recently about how to increase your email open rates. And with good reason! Email marketing has a great ROI! Research shows that for every $1 you spend on email marketing, you can expect...

  Recently I had the pleasure of being featured on Angie Gensler’s podcast Freedom Friday. Here I talked about my transition from the restaurant industry to starting my own business.   Angie is a professional marketer turned blogger and is a great interviewer. We get to talk about my first few years into the marketing...

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

  Are you just now considering email marketing?   Have you tried email marketing in the past and saw poor ROI?   Have your email open rates declined?   Businesses that aren’t utilizing email marketing are missing out. Email marketing continues to be one of the best strategies out there and here are our best...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

As a social media marketer there are a few things that I couldn’t live without. When I talk to colleagues, we often talk about business practices and philosophies, but here’s my chance to share with you those tools in my toolbox that make my life easier. (I’m not affiliated with any of these companies –...

Making business relationships more meaningful and long-lasting   As small business owners, we spend a great deal of time developing business relationships. The expectation within a small business relationship can be much more personal as we interact with clients, vendors, employees, etc. Developing these relationships is critical if we want to be successful. And isn’t...