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How I Was Able to Build My Business While Working Full Time

  Recently I had the pleasure of being featured on Angie Gensler’s podcast Freedom Friday. Here I talked about my transition from the restaurant industry to starting my own business.   Angie is a professional marketer turned blogger and is a great interviewer. We get to talk about my first few years into the marketing...

3 Pro Tips and How You Can Apply Them to Your Small Business to Increase Sales

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

5 Tips to Drive Sales Via Email Marketing

  Are you just now considering email marketing?   Have you tried email marketing in the past and saw poor ROI?   Have your email open rates declined?   Businesses that aren’t utilizing email marketing are missing out. Email marketing continues to be one of the best strategies out there and here are our best...

How Restaurant Owners Get Mouth-Watering Images Without Spending a Dime to Generate Sales on Social Media

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

A Social Media Marketers Guide to Success for your Business

As a social media marketer there are a few things that I couldn’t live without. When I talk to colleagues, we often talk about business practices and philosophies, but here’s my chance to share with you those tools in my toolbox that make my life easier. (I’m not affiliated with any of these companies –...

Turning Personal Values into Profit

Making business relationships more meaningful and long-lasting   As small business owners, we spend a great deal of time developing business relationships. The expectation within a small business relationship can be much more personal as we interact with clients, vendors, employees, etc. Developing these relationships is critical if we want to be successful. And isn’t...

Latest 2018 Social Media Numbers You Need to Know

Are you re-thinking your social media marketing strategy?   Which social media platforms should your business focus on?   Are you being told that social media is on the way out?     As a small business or restaurant owner, we know that it’s hard to keep up with the latest in social media marketing....

Restaurateurs and Chefs: What the Experts Say You Should Consider for Marketing Your Business

  Are you wasting time trying to market your brand across every social media platform?   Do you know which social media platform is best to focus your limited marketing funds and time?   Are you making marketing decisions that are actually detrimental to your success?   As a small business owner or restaurateur, we...