Category: email marketing

A lot of restaurant owners wait too late to start their digital marketing. Your new restaurant doesn’t even need to have served one dish to engage with potential customers. We’ve found that generating an online buzz is a great way to boost sales as soon as you open your doors. Here are three must-haves before...

If you’ve done any type of email marketing you’ve probably spent a lot of time looking at open rates. Open rates tell you how many people actually opened your email. High open rates mean people were interested in what you had to say, sell, or promote. It’s a great way to measure success. But what...

How do you make sure your emails are getting through? Do you have a good email reputation? I’ve been talking a lot recently about how to increase your email open rates. And with good reason! Email marketing has a great ROI! Research shows that for every $1 you spend on email marketing, you can expect...

If you’re not convinced that your restaurant should be utilizing email marketing, you need to go back and read this article. When talking with my clients in the food industry, many restaurant owners are eager to reap the benefits of email marketing but are lost on how to implement it properly. Sending the same email...

Only 18% of restaurant owners and managers take advantage of email for promoting their business. Not only is email marketing effective but it is one of the most reasonable investments you’ll ever make. According to Vogel Marketing, every $1 spent on email marketing generates a $38 return on investment. What other marketing methods boast an...

When diners voluntarily sign up (and they will) to receive your emails, they do so because they want to hear from you on a regularly. In this article, I’m going to give you five creative email marketing tips you can use to grow sales. The key is to give your customers (and potential customers) something...

Looking to up your restaurant digital marketing strategy to increase business? Does your restaurant stand out among your competitors online? With over 1 million restaurants in the US today, consumers have no shortage of choices when it comes to dining. In order to appeal to those consumers, you have to market where they are. And...

With a projected over $123 billion dollars to be spent online this holiday season, it’s no question that you’re going to want to get in on some of that action.   And you definitely want to get in on those holiday sales if you’re a small business owner!   Whether you have an online shop...

  Still not sure if email marketing is right for your restaurant or small business?   Have you had a bad experience with email marketing in the past?   I’ve heard my fair share of horror stories when it comes to email marketing, but the fact is email marketing works when it’s done right.  ...

  Are you just now considering email marketing?   Have you tried email marketing in the past and saw poor ROI?   Have your email open rates declined?   Businesses that aren’t utilizing email marketing are missing out. Email marketing continues to be one of the best strategies out there and here are our best...