Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong . We have a saying in this business – What you do offline, you do online. That means that just like in real life your focus is building relationships with your...
With the holidays coming up, now is the time to get your brand on social media. The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....
How do you separate your brand from the competition on social media? Just how important is social media interaction for your brand? How do you incorporate a human connection in a digital platform? In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...
When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience. That human connection is what is going to make you appealing and eventually draw customers in. Some of the best content...
Are you struggling with creating content on Facebook for your restaurant or small business? With Facebook it’s more than just posting, your content has to be engaging so that people will comment, like, and share it. The more they do, the more likely your posts will show up in their newsfeeds and their...
It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance? According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...
Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook). With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream. Since there are so many people to reach on Facebook, business owners often make the mistake...
I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy. 1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...
Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective. Based on the data collected, they are predicting that time spent with...
Last week, Facebook held its annual conference, F8 2018. Here, Mark Zuckerburg and the rest of the social media giant’s team announced several updates that will impact small business owners. Here are just five highlights from that event that you, as a restaurant or small business owner, need to consider. Sharing to...
