Category: Business Tips

When diners voluntarily sign up (and they will) to receive your emails, they do so because they want to hear from you on a regularly. In this article, I’m going to give you five creative email marketing tips you can use to grow sales. The key is to give your customers (and potential customers) something...

Are you struggling to post quality content on social media to break through the algorithm? Are your fans tired of seeing the same old posts? If you are an independent business owner or chef, we have three key social media tips below to help you take control of your social media marketing plan! We understand...

Thinking about hiring an influencer to ramp up your digital marketing strategy. Check out these pros and cons before you decide.

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

    The below information was drawn from the 2018 Q3 Global Digital Snapshot report.   Key #1 - Facebook still rules the roost     With Facebook reporting 2.2 billion active users, “That’s up 67 million – or three percent – compared to the previous quarter, which is all the more remarkable when we consider the challenges...

It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance?   According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...

Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook).   With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream.   Since there are so many people to reach on Facebook, business owners often make the mistake...

As a social media marketer there are a few things that I couldn’t live without. When I talk to colleagues, we often talk about business practices and philosophies, but here’s my chance to share with you those tools in my toolbox that make my life easier. (I’m not affiliated with any of these companies –...

  As a social media marketer, I often get asked how a business gets noticed on Google. I could go into a lot of information about websites and SEO, but my best tip for any small business is to first set up your Google Business page.   Google My Business is a free and easy-to-use...

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