Recently, I shared with you some achievable social media goals that you should set in the new year. For some, setting goals is the easy part – keeping those goals may be a challenge. With regard to goals (business or personal) many people struggle with: Getting started Commitment Recognizing success or failures Here are some...

I hear it all the time. Jim, why does this Facebook page have more followers than mine? How do we get that many followers to like our page? It might surprise you that we’re not at all interested in page likes. Of course, we care that people like your page and want that number to...

As you rang in the new year, you probably set some personal goals - lose weight, get healthier, less stress, spend more time with family, etc. What about your social media goals? Now is the perfect time to evaluate what you’re doing online to attract customers and create a plan to make improvements for the...

Offers on Facebook provide a unique opportunity to reach your market right from your Facebook business page. Like traditional coupons, you can create customized and appealing offers to encourage new customers and repeat customers to an online shop or your brick-and-mortar store. However, unlike traditional print coupons, there’s very little cost to creating a discount...

It’s time to ditch your old methods for hiring and take a closer look at how you can use Facebook to find the right recruit. Newspaper ads and recruiting websites are expensive and a hassle.   In this article, I’m going to share the benefits and the exact steps of posting a job on Facebook....

  Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong .   We have a saying in this business – What you do offline, you do online.   That means that just like in real life your focus is building relationships with your...

With a projected over $123 billion dollars to be spent online this holiday season, it’s no question that you’re going to want to get in on some of that action.   And you definitely want to get in on those holiday sales if you’re a small business owner!   Whether you have an online shop...

  Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...

  Recently I had the pleasure of being featured on Angie Gensler’s podcast Freedom Friday. Here I talked about my transition from the restaurant industry to starting my own business.   Angie is a professional marketer turned blogger and is a great interviewer. We get to talk about my first few years into the marketing...

One of the best ways to drive engagement on Facebook is using a video in your posts. Just check out these stats:   Facebook videos have increased 360% in newsfeed updates Branded Facebook videos earn on average a 13% organic reach and 6% engagement rate 100 million hours of Facebook videos are watched daily Facebook...