Contests have been a part of marketing campaigns since the dawn of advertising. So how do you make it work for you and your small business? 1 - Giveaway something everybody wants For restaurants this is pretty easy – food! If you provide a service like pest control, home repairs, or consulting this can...

  Recently I had the pleasure of being featured on Angie Gensler’s podcast Freedom Friday. Here I talked about my transition from the restaurant industry to starting my own business.   Angie is a professional marketer turned blogger and is a great interviewer. We get to talk about my first few years into the marketing...

One of the best ways to drive engagement on Facebook is using a video in your posts. Just check out these stats:   Facebook videos have increased 360% in newsfeed updates Branded Facebook videos earn on average a 13% organic reach and 6% engagement rate 100 million hours of Facebook videos are watched daily Facebook...

  Still not sure if email marketing is right for your restaurant or small business?   Have you had a bad experience with email marketing in the past?   I’ve heard my fair share of horror stories when it comes to email marketing, but the fact is email marketing works when it’s done right.  ...

  With the holidays coming up, now is the time to get your brand on social media.   The National Retail Federation defines the holiday season as the months of November and December. This is the biggest time of the year for retailers of all shapes and sizes – this includes your small business or restaurant....

We have a saying in our line of work – what you do offline, you do online.   As a small business owner, you have the ability to provide a level of customer service that big business just can’t compete with. From a friendly welcome to personalized service and follow up, you have the ability...

  How do you separate your brand from the competition on social media?   Just how important is social media interaction for your brand?   How do you incorporate a human connection in a digital platform?   In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

Can your customers easily find the information they need to give you their business?   Probably not as well as you might assume and it is costing you sales!   We’ve seen it time and time again – restaurant Facebook pages with outdated, missing, or incorrect information.   Restaurant owners will ask their managers to...

  Give your page a polished look with our Social Media Image Quick Guide.   The images you use on social media say a lot about your brand. Are your images blurry, pixilated, or outdated?   Social media platforms will often reformat the images you upload so that they fit within their guidelines. If your...

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