How do you separate your brand from the competition on social media?   Just how important is social media interaction for your brand?   How do you incorporate a human connection in a digital platform?   In my line of work, I find that most small businesses are underutilizing social media. Creating an effective...

  1. Taking yourself too seriously   Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.   Arby’s Facebook page is a great example of this.     They spent a whole campaign making...

Can your customers easily find the information they need to give you their business?   Probably not as well as you might assume and it is costing you sales!   We’ve seen it time and time again – restaurant Facebook pages with outdated, missing, or incorrect information.   Restaurant owners will ask their managers to...

  Give your page a polished look with our Social Media Image Quick Guide.   The images you use on social media say a lot about your brand. Are your images blurry, pixilated, or outdated?   Social media platforms will often reformat the images you upload so that they fit within their guidelines. If your...

  When it comes to marketing on social media content is key. Creating a plan around your content not only helps keep you organized, it establishes a human connection with your audience.   That human connection is what is going to make you appealing and eventually draw customers in.   Some of the best content...

  Are you just now considering email marketing?   Have you tried email marketing in the past and saw poor ROI?   Have your email open rates declined?   Businesses that aren’t utilizing email marketing are missing out. Email marketing continues to be one of the best strategies out there and here are our best...

  Looking to improve your social media presence?   Or just need help getting started?   Here are 3 tips to improve your social media presence.   #1 Create a Social Media Plan Developing a marketing plan for social media is a must. Most small business owners are overwhelmed by trying to take on multiple...

Think you need to hire a professional to take photographs of your food to use on social media?   No way!   In fact, most people recognize food images that look “staged” as it doesn’t present a realistic representation of what they would receive when they order in person. I think we can all agree...

  Are you struggling with creating content on Facebook for your restaurant or small business?   With Facebook it’s more than just posting, your content has to be engaging so that people will comment, like, and share it. The more they do, the more likely your posts will show up in their newsfeeds and their...

  Last week Facebook announced it was making some significant changes with regard to how business pages make connections on Facebook which you can capitalize on to increase sales.   Along with the constant changes to the algorithm, in early 2018 Facebook made it clear that it wants to bring people closer together. However, it’s...