Even though this is an ever-evolving situation, there are a few things you, a small business or restaurant owner, can implement now for marketing in the current environment.

Recently, Social Media Examiner asked marketing experts to share their marketing predictions for 2020. Each expert weighed in on what trends they are seeing in the coming year and exactly what marketers and business owners should be focused on. These experts are well-known in their field; some work with many of the largest companies in...

Want to get more people seeing your Facebook posts? Looking to attract new diners through social media? On average 1.66 billion people log onto Facebook daily and are considered daily active users.  This represents a 9 percent increase year-over-year (Source: Facebook 01/29/2020). Around seven-in-ten American adults are using Facebook. With the exception of YouTube – the...

Are customers visiting your website to never return? Just how important is it to have a secure website? By the end of 2017, Google began flagging unsecured websites with something that looks like this: When internet users happen upon a site that does not have the necessary certificates verifying that they are a safe and...

A lot of restaurant owners wait too late to start their digital marketing. Your new restaurant doesn’t even need to have served one dish to engage with potential customers. We’ve found that generating an online buzz is a great way to boost sales as soon as you open your doors. Here are three must-haves before...

Want to learn how to navigate Facebook better to improve marketing for your business? Do you want an easy way to fix common Facebook issues? A lot of business owners that manage their own social media don’t have a lot of time to properly learn how to use Facebook, so they tend to give up...

If you’ve done any type of email marketing you’ve probably spent a lot of time looking at open rates. Open rates tell you how many people actually opened your email. High open rates mean people were interested in what you had to say, sell, or promote. It’s a great way to measure success. But what...

How do you make sure your emails are getting through? Do you have a good email reputation? I’ve been talking a lot recently about how to increase your email open rates. And with good reason! Email marketing has a great ROI! Research shows that for every $1 you spend on email marketing, you can expect...

Have you used email marketing in the past but quit? Looking for a new way to increase email open rates? Your email marketing strategy can increase your open rates with just a few tweaks. In this article, I’ll share with you a key tip to increase open rates and ultimately sales. Just in case, you’re...

In a recent article, I shared with you 5 common website mistakes that are losing you business. This week, I have 5 more (and just as important) tips that could make all the difference between gaining a loyal customer or turning one away. Here are 5 more common website mistakes that will turn customers away:...