In this article, I’m going to tell you how by segmenting your email contact lists, you can truly target your market and increase conversions. First of all, what is segmentation? Segmentation is the process of breaking down your email contacts into meaningful and useful segments. By dividing email subscribers into smaller segments – based on...
Only 18% of restaurant owners and managers take advantage of email for promoting their business. Not only is email marketing effective but it is one of the most reasonable investments you’ll ever make. According to Vogel Marketing, every $1 spent on email marketing generates a $38 return on investment. What other marketing methods boast an...
When diners voluntarily sign up (and they will) to receive your emails, they do so because they want to hear from you on a regularly. In this article, I’m going to give you five creative email marketing tips you can use to grow sales. The key is to give your customers (and potential customers) something...
From the moment it was first available, Facebook Live has been a fun and innovative way to broadcast a message. With the right content, it is a valuable tool for marketing your restaurant. Today, according to research Facebook Live videos produce 6 times as many interactions as traditional videos. Ready to get started? Here are...
By responding to each and every review you’re telling your potential customers that you truly care how your business is perceived. If you’re in the business of creating life-long customers like we are, managing and responding to reviews just comes naturally.
Does your restaurant have a review rating of 4 stars or above? Are you actively pursuing more reviews to attract customers and grow sales? If your star rating online is less than 4 stars nearly half of consumers will not even consider doing business with you. 57% of consumers won’t use a business that has...
Have you neglected to manage your online reviews? Need to get more online reviews for your restaurant now? Online reviews are an integral part of your restaurant marketing strategy. Did you know that 91% of 18-34-year-olds trust online reviews as much as personal recommendations? And you better hope when those 18-34 year olds check out...
