Want to get more traffic to your website? Are online customers finding your competitor first? If you’re a small business or restaurant, chances are you have a website. But do you know how well your website is working for you? If someone were to search your business without knowing your company name would they find...

Looking to increase sales this holiday season? Not sure where to focus your resources to attract holiday shoppers? The holiday season, which consists of November and December, are the biggest months out of the year for small businesses or restaurants. Holiday sales can account for as much as 30 percent of a retailer’s annual sales. NRF...

We’re sharing our restaurant marketing guide for restaurant managers and business owners. If you’re not doing at least one (hopefully all) of these things, you’re missing out on valuable marketing opportunities.

Looking to ramp up sales? Is your competitor got the edge on your market? Here is our comprehensive guide to digital marketing for restaurant owners and managers. If you’re not doing at least one (hopefully all) of these things, you’re missing out on valuable marketing opportunities. 1. Social Media Social media in the culinary world...

If you’re not convinced that your restaurant should be utilizing email marketing, you need to go back and read this article. When talking with my clients in the food industry, many restaurant owners are eager to reap the benefits of email marketing but are lost on how to implement it properly. Sending the same email...

In this article, I’m going to tell you how by segmenting your email contact lists, you can truly target your market and increase conversions. First of all, what is segmentation? Segmentation is the process of breaking down your email contacts into meaningful and useful segments. By dividing email subscribers into smaller segments – based on...

Only 18% of restaurant owners and managers take advantage of email for promoting their business. Not only is email marketing effective but it is one of the most reasonable investments you’ll ever make. According to Vogel Marketing, every $1 spent on email marketing generates a $38 return on investment. What other marketing methods boast an...

When diners voluntarily sign up (and they will) to receive your emails, they do so because they want to hear from you on a regularly. In this article, I’m going to give you five creative email marketing tips you can use to grow sales. The key is to give your customers (and potential customers) something...

From the moment it was first available, Facebook Live has been a fun and innovative way to broadcast a message. With the right content, it is a valuable tool for marketing your restaurant. Today, according to research Facebook Live videos produce 6 times as many interactions as traditional videos. Ready to get started? Here are...

By responding to each and every review you’re telling your potential customers that you truly care how your business is perceived. If you’re in the business of creating life-long customers like we are, managing and responding to reviews just comes naturally.