Are you managing your online reviews? Do you know how to find your reviews on your Facebook page? Just how important are online reviews anyway? Consumers use online reviews for just about anything and everything that can be purchased. From services to goods, reviews are powerful tools when it comes...
Making business relationships more meaningful and long-lasting As small business owners, we spend a great deal of time developing business relationships. The expectation within a small business relationship can be much more personal as we interact with clients, vendors, employees, etc. Developing these relationships is critical if we want to be successful. And isn’t...
I work with a lot of restaurants and small business owners and these are the four most common mistakes I find when evaluating their current social media strategy. 1. Lack of content Content is key! No matter what platform you’re working with, if your content is lacking so is your engagement. Whether it...
Where Restaurant and Small Business Owners Should Focus Their Marketing Dollars Recently, GroupM, a global media investment management company released a new report, “State of Digital”. This report looked at how the population consumes content and where advertisers are most effective. Based on the data collected, they are predicting that time spent with...
Last week, Facebook held its annual conference, F8 2018. Here, Mark Zuckerburg and the rest of the social media giant’s team announced several updates that will impact small business owners. Here are just five highlights from that event that you, as a restaurant or small business owner, need to consider. Sharing to...
Does your brand have a voice? Does your social media content actually engage fans? Content marketing is not just for marketers. As a restaurant or small business owner, you can create high quality and engaging content on social media. Here are four tips to consider as you create content for your brand....
In this article, we’re looking at two reasons that Facebook is the ultimate social media platform for your small business or restaurant. Two facts that prove everybody is on Facebook: Popularity Demographics When it comes to social media marketing, we see the same mistakes small business owners make over and over...
Understanding your target audience is essential to creating an effective social media marketing plan to driving sales. If you have fantastic content and you’re showing it to the wrong audience, you’re missing the mark. When developing a social media strategy for a prospective client, we always ask these two questions prior to implementation:...
Recently, our clients have all been asking the same question - How has the recent Facebook privacy scandal affected our account? The short answer - It hasn't! By now you’re probably well aware of the improper sharing of data with Cambridge Analytica through Facebook. It’s been three weeks since the news broke and even...
Are you re-thinking your social media marketing strategy? Which social media platforms should your business focus on? Are you being told that social media is on the way out? As a small business or restaurant owner, we know that it’s hard to keep up with the latest in social media marketing....
