Last week Facebook announced it was making some significant changes with regard to how business pages make connections on Facebook which you can capitalize on to increase sales.   Along with the constant changes to the algorithm, in early 2018 Facebook made it clear that it wants to bring people closer together. However, it’s...

  When it comes to online marketing, one of the most effective ways to target your audience is to use pop-ups on your website.   We have been utilizing pop-ups that specifically target geo-locations for our client’s grand openings recently and have found them to be incredibly successful with very little investment of time or...

    The below information was drawn from the 2018 Q3 Global Digital Snapshot report.   Key #1 - Facebook still rules the roost     With Facebook reporting 2.2 billion active users, “That’s up 67 million – or three percent – compared to the previous quarter, which is all the more remarkable when we consider the challenges...

It may be triple digits outside, but we're thinking cool thoughts as we're gearing up for the holiday shopping season. And why should we care so much about marketing 5 months in advance?   According to the National Retail Federation, sales in the holiday season (November and December) account for as much 30% of a...

Of the over 2 billion active Facebook users, there are approximately 1.45 billion that log on daily (Facebook).   With these numbers and the ridiculously low (most often free) investment, Facebook is a small business owner’s marketing dream.   Since there are so many people to reach on Facebook, business owners often make the mistake...

As a social media marketer there are a few things that I couldn’t live without. When I talk to colleagues, we often talk about business practices and philosophies, but here’s my chance to share with you those tools in my toolbox that make my life easier. (I’m not affiliated with any of these companies –...

  As a social media marketer, I often get asked how a business gets noticed on Google. I could go into a lot of information about websites and SEO, but my best tip for any small business is to first set up your Google Business page.   Google My Business is a free and easy-to-use...

  “What exactly is it that you do?”   As a social media marketer, I hear that question from small business owners all the time.   My answer is simple – We do what you do.       Sure we manage all areas of social media for our clients – from Twitter, to Facebook,...

  If you’ve been a follower for a while, you know that I’m a big proponent of Facebook Live for our clients. I truly believe this is the quickest and most authentic way to reach potential customers on Facebook to drive awareness.   Recently, Facebook made several updates and tools for improvements and added more...

  Are you managing your online reviews?   Do you know how to find your reviews on your Facebook page?   Just how important are online reviews anyway?     Consumers use online reviews for just about anything and everything that can be purchased. From services to goods, reviews are powerful tools when it comes...