Is Your Small Business on Facebook? Here’s How to Beat the Algorithm and Drive Sales

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Are you wondering why it seems like nobody sees your Facebook posts? It’s probably because you’re going about it all wrong

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We have a saying in this business – What you do offline, you do online.

 

That means that just like in real life your focus is building relationships with your customers. This is exactly what you should be doing with Facebook.

 

Earlier this year Facebook announced that priority was being put on quality over quantity. Mark Zuckerberg himself posted himself that, “brands and media -- is crowding out the personal moments that lead us to connect more with each other.”

 

 

This has lead to an algorithm that makes it harder for posts from businesses like yours to be seen.

 

But here is how you overcome that pesky algorithm.

 

Create Engaging Content

Content that adds value is key. Your post should encourage comments, likes, and shares. That’s how word-of-mouth works on Facebook. If I like, share, or comment on something – all of my Facebook friends will see it in the newsfeed as well.

 

Facebook may not be the place to talk about your product/service all the time. Talk about what people are interested in – the weather, sports, celebrities – whatever that looks like for your demographic. Creative content creators will find a way to tie this back to what you’re selling – but not in an obvious way.

 

Creative ways to sell your product:

  • Fan photos
  • Go Live
  • Interview your chef or another interesting team member
  • Make or share a viral video
  • Community goodwill

 

 

Interaction

 

Posting occasionally on Facebook isn’t enough. You have to keep fans engaged by responding to comments, shares, reviews/recommendations, and mentions.

Just as you would offline, reply to comments and keep the conversation going. Don’t leave a potential customer hanging. Thank them for a good review or follow up with someone who tagged a friend. It’s all about building a relationship and making sure that they see your next post. Beating that algorithm!

 

Not to mention it puts your brand in a humanizing light and makes you relatable. Think of it as a virtual handshake.

 

Consistency

 

Create a calendar that lays out your content and make a plan to implement it. Consistently posting keeps you prevalent in algorithm – but don’t overdo it! You don’t want your fans to start hide or unfollow your posts.

 

Need content ideas – check out Angie Gensler’s 2019 Content Calendar here!

 

Results

We continue to see results from utilizing the above method. For one of our clients, Hirsch’s Meat Market in Plano, Texas, we were able to increase their sales by 7%. We truly believe this is a result of creating engaging content, interacting with fans, and posting consistently on Facebook. Our offline/online approach on Facebook helped to drive brand awareness and thus ultimately more customers walking through the door.

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