The Truth about Age Demographics in Social Media

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Do you still believe the lie that your target age demographic is not on social media?

If so, it’s time to rethink your marketing plan. Social media is no longer just for the younger generation and research has shown that it’s not just a passing fad.

Pew Research found that as of 2016 nearly 70% of the population in the United States uses at least one social media site.  Yes, the yellow pages might still be delivered to your home, but is it being used? You know the answer!

 

Additionally, Pew Research found that “As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media….”

Going back to our parent’s generation, getting the news meant sitting down to watch the nightly news after dinner. Today, research shows 80% of 30-49 year olds primarily uses social media. Followed closely by a rising number of 64% of 50-64 year olds.

Proof that social media is where people go to be informed, educated, or entertained. This is your customer base. We tap it every day for our clients to generate long term traffic.

You may have heard that social media is still just for the very young. We prove this as false with the actual metrics we share with our clients that are targeting 35+ years. These are the actual demographics for an Italian restaurant, showing proof that their most engaged audience is 45-54 years of age.

And where does this growing population get their news and information from? Facebook. With over 20 billion active users on Facebook, it still remains the top social media platform for most Americans.

So how do you navigate the social media waters? That is where you need the technical skills to apply what you do off-line to what you do on-line to build relationships with current and potential customers.

We’ve developed a fully customizable solution that humanizes social media marketing and optimally reaches out to prospects and existing customers. It’s more than just posting a status update or a fun Instagram or two. Our team is actively reaching out to your potential customers on your behalf. This where your competition is failing – guaranteed.

Today, we have the ability to market your demographic in an engaging and humanizing way. Unlike advertising that takes place in the newspaper or television, we can start conversations and thus relationships with potential customers. Their first impression of your business on social media will be dynamic and personal. Just like the impression you strive for when a new customer enters your business.

Interested in learning more about how you can take your business brand from off-line to on-line? Click here to contact us for more information.