8 Shocking Mistakes on Social Media that are Killing Your Sales



1. Taking yourself too seriously


Unlike a print or television ad, social media is meant to be interactive. Here’s where you can have a little fun. Don’t be afraid to step out of the box.


Arby’s Facebook page is a great example of this.



They spent a whole campaign making faces with their food which garnered hundreds of comments and thousands of shares.


2. Lack of images


Unfortunately, our brains have been programmed to recognize images over words, so the best way to grab a attention – especially Facebook - is with vibrant images. This means using an image every single time you post.


And make sure you have the right to use that image. Don’t just Google an image and use the first one that comes along.


And whatever you do, make sure that you own the rights to use that image. See the ugly watermark that’s pattern over the image below?



That means this agent for a well-known insurance chain didn’t pay to use this image. That’s a huge no-no!



3. Overly wordy posts


Rule of thumb:  if you feel yourself writing a novel, try editing your post so that fans won’t have to click the “See more” button. Sometimes it just can’t be helped, so be sure and put the most important information at the top.


This Indian restaurant lists nearly the entire contents of its buffet on this post.


It would be more effective to highlight one or two specific items and explaining them. Make sure your posts are meaningful to your entire audience – not just to a select few.



This goes for Twitter and Instagram too. Just because you have 280 characters doesn’t mean you have to use them all.



4. Posting too much


Earlier this year Facebook announced that it was putting priority on quality over quantity. Mark Zuckerberg himself posted that, “brands and media -- is crowding out the personal moments that lead us to connect more with each other.”


Posting multiple times a day more may be detrimental to the algorithm and eventually lead to no one actually seeing your posts on Facebook. (Learn more about the Facebook algorithm here.)


And what about Instagram and Twitter? Posting too much is just annoying and your fans may hit that “hide” or “unfollow” button.


5. Doing too little


When it comes to social media, it’s true you need to put yourself out there. Don’t just put all your eggs in one basket though. Different platforms attract a different set of fans. Find a couple of different platforms that you can dedicate some time to and focus on those.


6. Going overboard


Alternately, don’t think that you have to be everywhere on social media, especially if you don’t have time to maintain an effective social media presence. When your Facebook page looks like a ghost town because you only have time to Tweet, this turns away potential customers. Don’t spread yourself too thin – focus on the platforms that fit your schedule and your customer base.


7. Ignoring comments


This is one of the main reasons we recommend you don’t try to be every where at once. Nurturing your online relationship with your (potential) customers takes time. In order to encourage engagement (and the algorithm) you have to actually respond to comments.


Not only that, interacting with guests’ comments is a way for you to reach out and virtually shake a hand. Whether your fan is a lifelong customer or a potential new customer you want to make sure they know that you’ve heard them. This puts your brand in a humanizing light and makes you relatable.



8. Not going Live


Facebook makes it easy for your customers to interact with you with Facebook Live. With just the click of a few buttons you can virtually take your customers directly into your business.


And because the end goal is for people to see you,  Facebook reports that live videos on average get six times as many interactions as regular videos.



Looking for more ways to take your social media presence to the next level?


Improve Your Social Media Pages Fast with Our Image Guide to Drive Sales


Restaurant Owners – 3 steps to Improve Your Social Media Presence to Drive Sales


7 Highly Engaging Facebook Content Ideas for Restaurants to Drive Sales