Is your website actually turning customers away?
Are you spending money on a website that’s not increasing your sales?
Most restaurant and business owners know that a website is a vital part of business these days. Unfortunately, many concentrate their time, money, and energy on the site’s good looks instead of what’s important.
Here are 5 common errors that will turn customers away:
It’s no secret that mobile phones are the way people interact with the world today. And since 57% of users say they won’t recommend a business with a poorly-designed mobile site, you’re losing over half your audience if your website isn’t mobile-friendly.
It may seem obvious, but if you’re a restaurant, you must have a menu on your website. Make sure that your menu is easy to find and readily accessible from the home page.
Avoid uploading a menu in a different format like a .pdf. That requires the user to click through an extra link. Besides when it’s in a .pdf the menu content isn’t picked up by search engines. That means if the only place you mention your award-winning BBQ ribs is on the menu – no one will find it if they search for BBQ or ribs.
Lack of details
Make sure all of the pertinent details are right upfront. Your home page should show the kind of food you serve, the hours you are open, and where you are located. Don’t make people hunt for the details they are most interested in. Make sure your culinary theme is clear and highlight your best sellers to entice the senses.
40% of people abandon a website that takes more than 3 seconds to load.
You’ve got 3 seconds to grab the attention of a potential customer, otherwise, they’re on to your competitor.
Imagine you have a beautiful website with loads of information and eye-catching images of your product that you’ve labored over, only have to nearly half the people never see it because they didn’t have the patience for your site to load.
Check out my recent article for more information on website loading speeds.
Missing or incorrect information
There’s nothing worse than having a guest arrive to find out the information they saw on the website is out of date. That’s a sure-fire way to get a negative review and lose a customer.
Still don’t think your website affects your sales? Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing. And, even worse, 40 percent visit a competitor’s site instead.
So if your website is slow to load, has missing information, or doesn’t appeal to your market right away, 40% of your potential customers will never give you a second chance.
This is why we run a full diagnostic on our client’s websites. This allows us to determine not only just how fast a site loads, but really get behind the scenes to determine the problem spots. We pretty much see what Google and other search engines observe. This is super important for those who are looking to improve SEO and get more customers to their website through search engines.